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Orga Systems and Telesperience publish white paper on verticalization strategies
Verticalization – a key and fundamental ingredient for future survival and success
The SME sector - a driver for future growth
Nowadays CSPs are seriously challenged: High market penetration rates have led to a decline in overall subscriber growth and saturated markets while new over-the-top players are taking over more market share. Consequently, the telco industry urgently needs to identify where the next wave of growth is going to come from. As CSPs develop their strategies to take advantage of the new telecoms economy, there is one sector that holds considerable potential for growth - the SME market. A study by Telesperience shows that 72% of the CSPs see the SME sector as offering "significant" growth potential. One key opportunity in terms of being able to profitably address the SME market is verticalization, which is about being able to offer a bundle of products or services that are designed for a particular vertical market.
Catalog-driven revenue management secure competitiveness and revenue
Last but not least the key elements of a powerful verticalization solution such as real time, flexibility, scalability, convergent billing and charging, enhanced sales and fulfillment capabilities are inevitable and ultimately deliver a better customer experience and new lucrative revenue streams. "Convergent billing and charging is vital to SME strategies. Charging will have to be fully convergent - across any technology and any service - in order for CSPs to be able to define how they can further monetize this opportunity and be able to sell ad hoc services, enable more flexible, adaptable and customizable offerings and plans, and provide a charging service to SME customers," says Monica Zlotogorski, Vice President of Research at Telesperience. Orga Systems' answer to the challenges in exploiting the SME market is a superior BSS portfolio for charging and billing, embedded policy and customer order management.
A catalog-driven revenue management enables CSPs to roll out a successful verticalization strategy while securing competitiveness and new revenue through fast time to market and service agnostic creative bundling. Orga Systems' portfolio is designed to enhance service providers' capabilities to actively drive a new agenda for launching, selling, delivering and monetizing products and services across all customer segments, including SMEs, as well as all payment methods faster and at lower TCO.
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