Orga Systems Adds Customer Experience Functionalities to it’s Media Control Point
Positive customer experience for NG data and content customers
“One of the greatest challenges in the market for next-generation content services is the improvement of customer satisfaction in the quality as well as in the billing process. The key to a positive customer experience is the ability to communicate with the user during his service action. Our MCP gives mobile providers the power to interact this way, which results in the cultivation of stronger customer loyalty,” said Rainer Neumann, CEO, Orga Systems.
The integrated advice of charge and redirect functions allow mobile network operators to support and guide their customers in an interactive fashion. For instance, the price of a service can be displayed before the customer downloads it. Or, if a customer’s account balance is not sufficient for the service he is attempting to buy, he may be referred to an account recharge page. The operator can manipulate all these functions in real time, thus ultimately enhancing customer confidence, as well as increasing revenue for the business on the whole.
With the MCP Orga Systems offers a standardized solution for high performance data charging which is pre-integrated into the OPSC real time billing system. It enables mobile network operators to integrate all IP network elements and application servers into their specific billing and business support systems quickly and without difficulty. The MCP functions as a platform for data-mediation and charging (SMS/MMS), value-added services and “Always-on” sessions (GPRS/EDGE/HSDPA).
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