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New revenue channels with Mobile Money Services
Why operators should move into new geographic markets
Moving into new markets and countering shrinking revenues
To be successful in the long run, mobile operators must leverage their distinctive knowledge of their low-income customers, take care to offer an inexpensive but extensive distribution network and attain skills to provide financial services. Managing all this, operators can generate additional revenues in their home markets and move into new geographic markets. In the light of declining growth rates for traditional mobile services and shrinking margins, this opportunity has to be taken seriously.
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