How to enhance customer loyalty with real-time convergent billing systems

Increased customers’ willingness to switch to other providers has to be banned in real time

(PresseBox) ( Paderborn, Germany, )
Operators should be alarmed by hearing that nearly 35% of mobile broadband customers are willing to switch to another service provider. Mobile broadband users' high disposition to churn is mostly due to poor user experience and low quality of services. This impression is caused by customers expecting better services than they are actually receiving. Orga Systems' real-time policy control and active mediation solution is integrating between the network and billing system to perform subscriber specific policy and charging decisions. Another key feature enabling a superior end user experience are real-time subscriber notifications.

Enhanced customer loyalty through real-time solutions

Orga Systems' real-time charging solution unifies advanced charging scenarios for all services across all subscriber segments on one single platform. This enables faster launch of new and differentiating services, attractive mobile broadband offerings, as well as real-time notifications and interaction. In addition to this, real-time convergent billing systems have to provide the flexibility, speed and real-time capabilities required to support new convergent business models. Convergent billing solutions are the only way to eliminate pre and postpaid silos and to quickly and efficiently roll out truly bundled services, up-sell and cross-promote services. This will improve customer experience and therefore customer loyalty at the same time.
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