Along with the launch of the new video game "Disney Micky Epic", which is a mix of adventure and jump'n'run for Nintendo Wii, an exciting competition starts on November 23, 2010 under the name of "Heroes of Colour Wanted" where www.diedruckerei.de participates as partner with its website. "As a partner of "Heroes of Colour Wanted", we are very much looking forward to this joint campaign with the world-famous mouse of the Disney Group", says Julia Voigt, head of marketing of Onlineprinters GmbH. The competition "Heroes of Colour Wanted" accompanies the video game "Disney Micky Epic" that will be launched on the German market on November 25. "In a fantastic blend of jump'n'run, action adventure and role play, comic character Micky saves Wasteland with the power of colour. Micky Epic is about the imagination and creative power of the players in dealing with colours. In the printing world of www.diedruckerei.de, colours are an essential key to an attractive and premium quality printed product. That is why we see ourselves as the right partners for this campaign”, head of marketing Julia Voigt sees the parallel to the print portal of Onlineprinters GmbH.
Finding answers on the print portal of diedruckerei.de
The competition starts on November 23. Participants can register at www.disney.de/... and join in the race for colours. Who is going to find the lost colours? New quiz questions are posted weekly, and the participants can find the answers on the partner websites. "What is more obvious than to look for a lost colour also on our print portal?", says Julia Voigt. "Our quiz question to the participants of "Heroes of Colour Wanted" is: Which product of www.diedruckerei.de can be ordered on neon-coloured paper?" For each correctly answered quiz, the participant gets a new colour that activates a new digital prize weekly. If all colours are found by competition deadline on December 31, 2010, the player automatically participates in a raffle and can win a trip to the Walt Disney World Resort in Florida, the video game Disney Micky Epic, the appropriate Wii consoles, and other great prizes.
The whole world of colours in the print portal of diedruckerei.de
In the print portal of the online print shop www.diedruckerei.de, customers find a wide array of all standard printed products: Premium quality printing inks and countless paper qualities make posters, flyers, brochures and complete marketing tools into high-quality promotional material. In addition to four-colour printing, we are also able to use special colours and spot colours for selected printed materials. Interesting effects can be achieved on printed products when using high-gloss papers with metallic finish. Special eye catchers are posters printed on glowing neon-coloured papers. The loud signal colours of the paper attract maximum attention in advertising. Good, quick and reasonably priced, that is the quality challenge of Onlineprinters GmbH. 99 percent of all customers give the online print shop an "Excellent" rating.
About the game
Disney Micky Epic is a jump'n'run action adventure for the Wii console where Micky Mouse goes on an epic, creative discovery journey. The players slip into the character of Micky and end up in Wasteland, a parallel world of forgotten creatures of the Disney universe, which they can dynamically change with the aid of a paint brush and thinner thus creating their very own Micky heroic epic. By using paint brush and thinner – both key elements of animation technology and Micky's tools by which he influences his environment – the player himself decides on how the story develops. This innovative style called "Playstyle Matters" was designed by the Disney Interactive Studios game developer Junction Point under the leadership of legendary developer Warren Spector. The players resolve the various challenges in a creative manner and discover little by little all the options and lines of action of the game while being confronted with the consequences of their actions at every turn.
About Disney Interactive Studios
Disney Interactive Studios is the interactive entertainment subsidiary of the Walt Disney Company (NYSE: DIS). Disney Interactive Studios publish and distribute worldwide a broad portfolio of video and mobile phone games as well as interactive entertainment for numerous platforms. Moreover, the company issues licenses and cooperates directly with third party suppliers towards launching products for gamers of all ages. Disney Interactive Studios are based in Glendale, California, and are present with internal development studios around the globe.
The Walt Disney Company
Germany, Switzerland and Austria
Gabriele Kellerer
PR Manager
Gabriele.Kellerer@disney.com
Finding answers on the print portal of diedruckerei.de
The competition starts on November 23. Participants can register at www.disney.de/... and join in the race for colours. Who is going to find the lost colours? New quiz questions are posted weekly, and the participants can find the answers on the partner websites. "What is more obvious than to look for a lost colour also on our print portal?", says Julia Voigt. "Our quiz question to the participants of "Heroes of Colour Wanted" is: Which product of www.diedruckerei.de can be ordered on neon-coloured paper?" For each correctly answered quiz, the participant gets a new colour that activates a new digital prize weekly. If all colours are found by competition deadline on December 31, 2010, the player automatically participates in a raffle and can win a trip to the Walt Disney World Resort in Florida, the video game Disney Micky Epic, the appropriate Wii consoles, and other great prizes.
The whole world of colours in the print portal of diedruckerei.de
In the print portal of the online print shop www.diedruckerei.de, customers find a wide array of all standard printed products: Premium quality printing inks and countless paper qualities make posters, flyers, brochures and complete marketing tools into high-quality promotional material. In addition to four-colour printing, we are also able to use special colours and spot colours for selected printed materials. Interesting effects can be achieved on printed products when using high-gloss papers with metallic finish. Special eye catchers are posters printed on glowing neon-coloured papers. The loud signal colours of the paper attract maximum attention in advertising. Good, quick and reasonably priced, that is the quality challenge of Onlineprinters GmbH. 99 percent of all customers give the online print shop an "Excellent" rating.
About the game
Disney Micky Epic is a jump'n'run action adventure for the Wii console where Micky Mouse goes on an epic, creative discovery journey. The players slip into the character of Micky and end up in Wasteland, a parallel world of forgotten creatures of the Disney universe, which they can dynamically change with the aid of a paint brush and thinner thus creating their very own Micky heroic epic. By using paint brush and thinner – both key elements of animation technology and Micky's tools by which he influences his environment – the player himself decides on how the story develops. This innovative style called "Playstyle Matters" was designed by the Disney Interactive Studios game developer Junction Point under the leadership of legendary developer Warren Spector. The players resolve the various challenges in a creative manner and discover little by little all the options and lines of action of the game while being confronted with the consequences of their actions at every turn.
About Disney Interactive Studios
Disney Interactive Studios is the interactive entertainment subsidiary of the Walt Disney Company (NYSE: DIS). Disney Interactive Studios publish and distribute worldwide a broad portfolio of video and mobile phone games as well as interactive entertainment for numerous platforms. Moreover, the company issues licenses and cooperates directly with third party suppliers towards launching products for gamers of all ages. Disney Interactive Studios are based in Glendale, California, and are present with internal development studios around the globe.
The Walt Disney Company
Germany, Switzerland and Austria
Gabriele Kellerer
PR Manager
Gabriele.Kellerer@disney.com
