Neustadt an der Aisch - With an investment of roundabout one million euros, the online print shop www.diedruckerei.de has made itself fit for the lucrative niche market of specialty papers. "In the production of printed matter with special surface finish such as silver, metallic colours and motherofpearl in specialty papers or plastic sheets and PVC stickers for outdoor application, we have reached our technical limits using conventional printing machines", explains Bernd Schürmann, Plant Manager of Onlineprinters GmbH. This will be different from now on. It is a new printing machine specially developed for offset printing that makes this possible. "Metallic papers for festive printed matter, highgloss cartons, durable PE, PVC and other plastic sheets for the printing of packages, stickers and labels can now be printed without a problem", the Plant Manager explains the technical benefits of the new printing machine "Genius 52 UV".
Brilliant Perspectives
The market perspective of the online printing company for their new offering is brilliant. Premium highgloss and foil refined printed products used to be a niche market within the screen printing domain. By expanding their machine park with the newly developed printing machine for offset printing, Onlineprinters GmbH have made themselves fit for this market segment. The benefit for the customers is obvious: Exclusive specialty papers are expensive. Thanks to the costconscious offering strategy of the print portal www.diedruckerei.de, metallically refined CHROMOLUX papers as well as sturdy and durable plastic sheets can now also be offered in the online shop at reasonable prices. "Our wide range of premium printed materials is a true alternative for agencies and creative individuals with a tight budget desiring to produce high quality and at the same time inexpensive advertising material for their customers", is CEO Walter Meyer's optimistic outlook on the growing market share of Onlineprinters GmbH.
Online portal open around the clock
The online printing company is well situated. With an impressive machine park of 80 printing units of all offset and digital printing machines, it serves customers throughout Europe. The userfriendly and transparent online portal is open for customers around the clock. Immediately upon receipt, orders go into production where they are processed promptly and reliably. A high quality of print and incredibly low sales prices win the online printing company about 6,000 new customers every month. In the public customer evaluation portal of www.diedruckerei.de, 99 percent of the customers attest the online printing company an "Excellent" for their services. Business and private customers find over 90 percent of all standard printed materials in premium offset print quality in the online portal. The broad spectrum of printed material includes printed business papers, such as corporate stationery and business cards, flyers, postcards and posters as well as adhesivebound catalogues and saddlestitched brochures.