Press release BoxID: 117581 (NovaStor GmbH)
  • NovaStor GmbH
  • Neumann-Reichardt-Straße 27-33
  • 22041 Hamburg
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  • Tatjana Dems
  • +49 (40) 63809 - 0

Sony chooses NovaStor technology

(PresseBox) (Rotkreuz / Switzerland, Hamburg / Germany, Simi Valley / USA, ) Sony Europe’s IT Storage division has selected technology from NovaStor, a leading provider of software solutions for data availability and protection, as added value for Sony’s AIT tapes. Sony’s promotion aims to ease the migration from DAT technology to Sony's AIT Turbo format when buying a Sony tape drive from the AIT Turbo range. The promotion can be accessed via the following link

Together, Sony and NovaStor combine to become the only solution on the market designed for simplifying the data migration process between two devices. Purchasing new technology will no longer carry the extra burden of managing old media formats or maintaining legacy devices for future data retrieval.

Adam Mayer, Tape Product Manager at Sony Europe comments on the project: "With increasing demand for higher storage capacity there is a growing requirement for our customers to migrate their critical information from legacy devices like DAT to our AIT technology. We have chosen NovaStor as they are long standing experts in this field and are an industry recognized solid business partner known for excellent solutions that are both intuitive and reliable.”

“Sony’s decision to select NovaStor to enhance a world class product offering such as the AIT Tape Drives, attests to the high value our technology can provide our partners”, says Mike Andrews, Managing Director and Executive VP Sales at NovaStor.

Aiming to expand their cooperation with Original Equipment Manufacturers NovaStor is particularly pleased that Sony has chosen technology from NovaStor to go with AIT Turbo tape drives that replace DAT drives.
NovaStor appreciates inquiries about NovaStor’s partner program as well as specific OEM projects by Email to

NovaStor GmbH

NovaStor ( is a leading, international provider of software solutions for data availability and protection. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service providers as well as international corporates. NovaStor's cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment.

NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Hamburg) and the USA (CA, Agoura Hills), and is represented in numerous other countries through partnerships.