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IBM-Report Specifies Revolutionary Potential of the Cloud. NovaStor Enables Fast Entry.

Data protection specialist NovaStor provides a jump-start to the cloud using the business drivers identified by IBM, with its public and private cloud backup platforms.

(PresseBox) (Hamburg / Germany, ) According to a recent IBM study, most companies use cloud technologies to expand their capabilities. But the far more significant potential of cloud technologies on future business models and growth generation is rarely recognized. With this in mind, IBM Global Business Services has identified characteristics of the cloud which open up fundamentally new business potential such as allowing for cost flexibility, easy scalability, adaptability to the marketplace and reduced complexity. Data protection specialist NovaStor provides a jump-start to the cloud using the business drivers identified by IBM, with its public and private cloud backup platforms NovaBACKUP xSP and NovaBACKUP Remote Workforce.

The Rules of the Cloud

Digital advances have changed almost every aspect of business life: Databases with customers and billing information are at the heart of a company and digital content is among the most important of corporate assets. According to IBM's study, the cloud fulfils infrastructure needs of the digital business world better than other models.

Furthermore, it optimally serves and promotes future growth. Product and service offerings via the cloud differ significantly from traditional product purchases. As an example, data protection services based on NovaStor's cloud backup platforms for public or private cloud offer the following advantages over the traditional license purchase:

• Cloud Backup is easier to use: customers receive an easy to use interface, while the service provider manages the complex processes in the background.
• Cloud backup providers can customize the cloud service to meet the needs of the market while customers need not purchase or setup a new product. An example is the backup of virtual machines, which more recently has become a standard requirement for many businesses.
• Payment by customer usage reduces their costs, and eliminates a high initial investment.

Identifying and Exploiting the Potential

Using digital services has become part of everyday life for both companies and private users. Backup in the cloud can blend seamlessly here, for example, as an independent service or managed internally within the company's own private cloud. NovaStor enables cloud backup service providers and companies that want to operate their own cloud with a reliable technology, supported by a qualified local engineering team. NovaStor also supports service providers in the development of unique data protection solutions, which unleash the revolutionary potential of the cloud.

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NovaStor GmbH

NovaStor ( is a leading, international provider of software solutions for data availability and protection. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service providers as well as international corporates. NovaStor's cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment.

NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Hamburg) and the USA (CA, Agoura Hills), and is represented in numerous other countries through partnerships.