STRATEGIC IMPORTANCE
With a keen eye on its market and customer requirements, The Nordeon group is continuously investing in further developing its activities in Lighting. This acquisition provides the group with a strategic hub for its installerdirect.com activities in Southern Europe and it further strengthens Nordeon's portfolio of specialty lighting products.
Installerdirect.com - part of the Nordeon group - is an online wholesale platform for lighting and lighting related products for installers in Europe. The platform's key objective is to help the installer develop and improve its business by providing them with
- a full range of high quality, competitively priced lighting and lighting related products from most leading manufacturers;
- with a state of the art logistics and customer services operations;
- and solid technical and sales support services and tools.
The site in Dijon has a very strong track record and team in the area of logistics and distribution for Southern Europe and has an experienced, highly qualified customer services team. As such it is an important platform for further strengthening installerdirect.com in Southern Europe.
Specialty lighting is an important product category within Nordeon's wide range of lighting products for the industrial, retail, office and outdoor markets, to strengthen its position in the lighting market. The acquisition of the Dijon site will help Nordeon to expand its portfolio of specialty lighting products with lamps for specific markets and applications; such as special colour temperature lamps, and lamps for extreme cold or hazardous environments. Nordeon will continue to carry a broad portfolio, to remain a relevant partner for its customers.