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Google hebt Markenüberwachung ab 14. September 2010 auf

NetBooster bietet umfassenden Schutz gegen Markenpiraterie im Suchmaschinenmarketing

(PresseBox) (Frankfurt am Main, )
Google hat heute offiziell die Aufhebung des Marken-Monitorings bekannt gegeben http://adwords-de.blogspot.com/. Das heißt, dass ein Unternehmen, das in Europa bei Google Anzeigen schaltet, geschützte Marken in seinen Google Adwords Kampagnen als Keywords verwenden kann. Google wird diese Anzeigen nicht mehr automatisch sperren.

Die neue Regelung wird ab 14. September in Kraft treten. Es ist zu erwarten, dass Markenpiraterie im online Marketing und insbesondere im SEM Bereich stark zunehmen wird. Unternehmen, die sich gegen eine Verletzung Ihres Markenrechts wehren wollen, können sich in Zukunft nicht mehr gegen Google richten sondern müssen diejenigen angehen, die diese Keywords gebucht haben.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.