Once carrier billing has been selected as new payment method in Google Play, the purchase price is directly debited from the customer's mobile phone invoice. Therefore, no credit card or previous registration of the customer is required, resulting in a very convenient purchasing process.
After the successful service launch with Telefónicas's German subsidiary O2 in May 2012, Telefónica Spain has been the next carrier to offer this service to its customers. This service started in July 2012. Other operators of the group will follow soon.
Theodor Niehues, CEO of net mobile AG, comments: "With our successful Google Carrier Billing realisation for O2 Germany, we could convince Telefónica Digital to rollout our carrier billing solution to their other operations, too. Our full-managed payment solution does not require carriers to make any major adaptations to their billing systems and can be integrated very quickly and cost-effectively."
About Telefónica Digital
Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications services under a new umbrella brand called Tu. Telefónica Digital will deliver these new products and services to Telefónica's 309 million customers as well as leveraging the power of the internet to enter new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Jajah, Terra, Tuenti, Media Networks Latin America, 48 and giffgaff are all managed under the Telefónica Digital umbrella.
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