Bouygues Telecom chooses net mobile AG as technical service provider to realize Direct Carrier Billing in Google Play
Bouygues Telecom’s customers may now use their smartphones as a means of cashless payment in Google’s Play Store
The successful implementation underpins net-m's position as the global market leader for Google Carrier Billing integrations, with net-m now operating the technical and operational interface between Google and mobile network operators in France and seven other countries.
The new payment method allows subscribers of Bouygues Telecom to easily, quickly and securely purchase digital goods and services via their mobile phone bill. Therefore, it is no longer a sole requirement to enter sensitive credit card information during initial registration in Google Play, allowing even more customers to purchase paid content for the very first time.
Direct Carrier Billing for Google Play now enables Bouygues Telecom to focus on its core competencies and simultaneously generates new revenue streams from the sales of digital goods such as apps, music, books and movies.
The core benefit for mobile network operators and prime reason to choose net-m's Direct Carrier Billing solution is the product's innovative payment technology architecture, which can be flexibly adapted to existing payment interfaces and billing systems. This guarantees a quick and cost-effective mobile payment integration to Google Play and other leading app stores.
As a result, net mobile AG is well positioned in a dynamically changing yet rapidly growing market. According to a recent report from Juniper Research, Direct Carrier Billing revenues for mobile content will grow by approximately eleven billion US-dollars in 2017.
"net-m has kept its promise in letting Bouygues Telecom successfully enable mobile payment in Google Play for our customers. We are very pleased with the quick and cost-effective integration without having to change our existing payment infrastructure", says Christophe Briancon, Head of Product Management Micropayment at Bouygues Telecom.
"Our successful cooperation with Bouygues Telecom underpins net-m's leading market position for Google Carrier Billing, resulting in a typical win-win situation for Bouygues Telecom and app developers who will both benefit from this new payment method resulting in a significant sales increase", concludes Theodor Niehues, CEO of net mobile AG.
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DOCOMO Digital Ltd.
net mobile AG is a leading full-service provider for mobile value-added services and payment solutions. Founded in November 2000, the company is seen as innovation leader partnering with mobile network operators and media companies.to realize white label app stores, direct carrier billing and mobile TV services. Owning a bank and Europe-wide credit card licenses, net-m issues innovative credit card programs, PSP and mobile POS solutions. Since December 2009 NTT DOCOMO. INC. is major shareholder, owning more than 87% of net mobile AG shares. For more information visit www.net-mobile.com.
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