Neschen's self-adhesive digital print film is named Top Retail Product 2012

Readers choose solvoprint easy dot 100 PE

Bückeburg, (PresseBox) - Readers of the specialist retail publication Handelsjournal have cast their votes. In the "Sales Promotion" category, they have awarded the solvoprint easy dot 100 PE adhesive film from Neschen AG the "Top Produkt Handel 2012" prize in bronze. Silver went to the customer magnet from shopfitting specialists Helia Ladenbau, and gold to the Perlquell "Fizzy Beast" augmented reality campaign created by Ball Packaging Europe.

Following the "Viscom Best of 2011 Award", this is a further important honour for the digitally printable self-adhesive product solvoprint easy dot 100 PE. At the time, the jury acknowledged Neschen's innovative contribution in the category "Large format printing/LFP". The current, second prestigious award comes this time from the retail sector, where the accolade "Top Retail Product" is an established mark of distinction.

"By awarding this prize, the retail world is highlighting the added value of our new self-adhesive digital print film," Frank Seemann, Marketing and Communications Manager at Neschen AG in Bückeburg, is pleased to announce. "What's more, the award for one of our company's products is further proof of the successful work being carried out in our development department."

The solvoprint easy dot 100 PE self-adhesive digital print film can be applied quickly and easily, even by untrained users, and without using a squeegee. The air channels created thanks to the "dot-shaped" adhesive coating allow for bubble- and wrinkle-free application, and the film can also be repositioned if necessary. When no longer required it can be removed from almost all surfaces, leaving no residue.

This makes solvoprint easy dot 100 PE the perfect medium when it comes to short-term deployment, such as at events, or also for use in showrooms where speed of application and cleanliness are key requirements. Furthermore, the adhesive film is ideal when a number of locations are to be supplied at once or if frequently changing advertising messages are being conveyed. With usage at trade fairs in mind, the film also features B1 fire safety certification for various surfaces.

Neschen AG is presenting its prize-winning product solvoprint easy dot 100 PE at the get-together of advertising technicians on 10 and 11 May 2012 in Bückeburg. Further information, as well as the agenda and exact details of speakers, presentations and workshops, can be found under www.neschen.com.

Picture: Presentation of the award
Caption: "By awarding this prize, the retail world is highlighting the added value of our new self-adhesive digital print film," Frank Seemann, Marketing and Communications Manager at Neschen AG in Bückeburg, is pleased to announce. "What's more, the award for one of our company's products is further proof of the successful work being carried out in our development department." (Photo: Handelsjournal, Carsten Hoppen)
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Picture: Neschen AG trade fair stand
Caption: Neschen trade fair stand in a state of permanent flux: Employees from the Bückeburg coating specialist show how easy it is to re-design your stand - even for untrained users.
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Picture: easy dot 100 printed film
Caption: The digitally printable solvoprint easy dot 100 PE film is reversibly adhesive. It can be removed from almost all surfaces without leaving any residue. The adhesive coating, which is applied point-wise in a dotted pattern creating air channels, means that even large advertising areas can be applied easily, without bubbles or creasing.
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Picture: Adhesive dots
Caption: Easy to recognize: the dotted adhesive coating on solvoprint easy dot 100 PE. Event organizers and retailers appreciate this reversibly adhesive film. Because this inexpensive digitally printable medium can be rapidly and easily applied without a squeegee, even by inexperienced hands. Once the event or marketing campaign is over, it can be removed without residue from almost all surfaces. The film is therefore an ideal partner, especially for short-term events such as marketing actions and fairs.
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Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euros in 2010. www.neschen.com

Sample copy requested if published

Press contact:

Neschen AG
Frank Seemann
Marketing / Communications
Manager
Windmühlenstr. 6
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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