VW's Autostadt in Wolfsburg, Germany has redecorated its ZeitHaus museum showrooms. Surrounded by the Austrian artist Peter Kogler's images, the museum is now displaying its "Milestones of the automobile" in a completely new backdrop. Neschen, the foil and coating specialist from Bückburg, Germany, provided the jumbo size media for large format printing. Procedes in Lemwerder near Bremen did the printing and mounting.
Good quality - good image for VW
The right artwork was required, but above all it was the quality of the printed textiles that played a key role in the ZeitHaus. As Autostadt is both a marketing tool and a calling card for VW AG, only top material with extremely good printing quality was considered. Elsewhere in the digital printing industry, 10 textile faults for every 100 metres are within the tolerance levels. But ZeitHaus set an entirely different benchmark and expected a zero fault tolerance.
As a result, they chose solvotex artist premium heavy S. And at 300 g/m² it is one of Neschen's relatively heavy jumbo textiles. This brand product, made by Neschen, is suitable both for Solvent and Eco Solvent and for UV-curing inks. As the latter is free of solvents, Autostadt chose UV-curing inks for the printing process.
"Quality comes at a price. And a discerning customer like VW was prepared to pay it," explained Thomas Michaelsen, project manager at Procedes. "If they had chosen cheaper textiles offered by another supplier, faults had to be expected. We couldn't afford to risk this because the quality VW Autostadt expects is extremely high. You then use more material, for example textiles, inks and adhesive tape. And in the end you save nothing."
Textile printing for wide sections: brilliant and perfect
On the one hand, potential irregularities are present in woven textiles themselves. On the other hand, due to the huge volume of data, faults can even occur in digital printing processes and damage can be caused when applying the sheets with a squeegee to the wall.
"During mounting, or where they are finally used, our media offer excellent handling and durability," commented Frank Seemann, Head of Marketing and Communications at Neschen. "You can also roll up and unroll the sheets evenly and the printing quality and brilliancy of the colours is unparalleled."
By using premium inkjet coating, the Neschen medium produces maximum brilliancy: a deep shade of black and glossy colours. It is also virtually scratch-proof and flame retardant. And particularly important during printing is that it lies very flat, with no folds and creases.
Good quality - good image for VW
The right artwork was required, but above all it was the quality of the printed textiles that played a key role in the ZeitHaus. As Autostadt is both a marketing tool and a calling card for VW AG, only top material with extremely good printing quality was considered. Elsewhere in the digital printing industry, 10 textile faults for every 100 metres are within the tolerance levels. But ZeitHaus set an entirely different benchmark and expected a zero fault tolerance.
As a result, they chose solvotex artist premium heavy S. And at 300 g/m² it is one of Neschen's relatively heavy jumbo textiles. This brand product, made by Neschen, is suitable both for Solvent and Eco Solvent and for UV-curing inks. As the latter is free of solvents, Autostadt chose UV-curing inks for the printing process.
"Quality comes at a price. And a discerning customer like VW was prepared to pay it," explained Thomas Michaelsen, project manager at Procedes. "If they had chosen cheaper textiles offered by another supplier, faults had to be expected. We couldn't afford to risk this because the quality VW Autostadt expects is extremely high. You then use more material, for example textiles, inks and adhesive tape. And in the end you save nothing."
Textile printing for wide sections: brilliant and perfect
On the one hand, potential irregularities are present in woven textiles themselves. On the other hand, due to the huge volume of data, faults can even occur in digital printing processes and damage can be caused when applying the sheets with a squeegee to the wall.
"During mounting, or where they are finally used, our media offer excellent handling and durability," commented Frank Seemann, Head of Marketing and Communications at Neschen. "You can also roll up and unroll the sheets evenly and the printing quality and brilliancy of the colours is unparalleled."
By using premium inkjet coating, the Neschen medium produces maximum brilliancy: a deep shade of black and glossy colours. It is also virtually scratch-proof and flame retardant. And particularly important during printing is that it lies very flat, with no folds and creases.
