ThinkAnalytics Joins NDS Recommendations Engine Partner Programme

NDS to offer the technology of ThinkAnalytics to it’s customers as a partner in recommendations engine based initiatives

(PresseBox) ( Las Vegas, USA (CES), )
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NDS, the leading provider of technology solutions for digital pay-TV today announced that ThinkAnalytics, a leading predictive analytics and content recommendations company, has joined the NDS Recommendations Engine Partner Programme. Through this programme, NDS will offer the Think Content Recommendations Engine to its customers as a partner in recommendation engine based initiatives. This initiative builds on NDS’ two year technology partnership with ThinkAnalytics.

By incorporating recommendations into their service, operators are able to offer additional content to consumers based on viewing preferences, encouraging subscribers to try new programmes and premium services.

The ThinkAnalytics Content Recommendations Engine provides comprehensive industry-leading recommendations using powerful real-time analytics, true personalisation and behavioural modelling techniques, including intelligent search and full business rules capability. Recommendations are based on the individual's own implicit and explicit preferences and apply equally well to linear TV, video-on-demand, games and music libraries. The solution is well-positioned to define the recommendations approach for TV Everywhere and cross-media initiatives.

ThinkAnalytics Content Recommendations can be delivered to the customer through various touch points including on their set-top box, their mobile phone, on the web, via email and in the customer call centre. The automated analytical approach, with both business rules and advanced algorithmic techniques provides true personalisation to the viewer, uniquely offering the best recommendations for the individual and the context.

“There is a wealth of content and services made available to the consumer, however the average pay-TV subscriber tends to watch just a few familiar channels,” said Nigel Smith, Chief Marketing Officer, NDS. “Personalised recommendations such as those provided by ThinkAnalytics broaden the scope of the viewer’s consumption on an existing platform by suggesting relevant, contextual programming – after all, the content was there all along they just didn’t know where to find it.”

“Recommendations provide consumers with the ability to rediscover their pay-TV service, an invaluable way for operators to substantially improve customer loyalty, reduce churn and increase user revenues.” said Eddie Young, CEO, ThinkAnalytics. “Our intelligent, personalised recommendations and business rules platform has demonstrated the ability to substantially enhance viewer experience in large scale customer deployments, and in partnering with NDS we are now able to extend the reach of our services.”

About ThinkAnalytics
ThinkAnalytics is a leading provider of real-time Personalized Content Recommendations, including Intelligent Search and flexible Business Rules Engine. ThinkAnalytics offers the most comprehensive, scalable and automated Content Recommendations and Targeted Advertising platform on the market, generating customers’ very significant increases in loyalty and revenue. Think Recommendations Engine aims to broaden customers’ tastes with a unique personalized experience for both Linear TV and VOD, delivered through any channel – set top box, web, IPTV, mobile and call center.

Today, ThinkAnalytics technology services over 50 million consumers worldwide. ThinkAnalytics is a private, employee-owned company. Headquartered in the United Kingdom, ThinkAnalytics also has offices in Europe and United States and has partnerships with leading media corporations worldwide. See www.thinkanalytics.com for more information.
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