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Tata Sky chooses NDS for India's first Hindi EPG
- Tata Sky chooses NDS technology for the launch of the first Hindi Electronic Programme Guide (EPG) in India
- NDS provides Tata Sky with a customised interactive interface in Hindi to meet the needs of the majority of Indian pay-TV viewers.
- New EPG is the latest innovation in the long-standing partnership between Tata Sky and NDS
- Reinforces NDS’ commitment to the Indian pay-TV market
NDS, the leading provider of technology solutions for digital pay-TV, today announced that Tata Sky, the leading Direct-to-Home (DTH) service provider in India, has launched India’s first EPG in the Hindi language in partnership with NDS.
NDS has been Tata Sky’s technology partner since its service launch in 2006 and has deployed its world-leading VideoGuard® conditional access (CA) and MediaHighway® middleware. NDS CA and DRM technology protects over 90.3 million digital devices around the world. Middleware from NDS has been deployed in over 92.5 million devices.
Hindi is spoken by 40% of India’s 1 billion population. The new Hindi EPG will provide an attractive and popular addition to Tata Sky’s product offering.
The design and delivery of the Hindi EPG is the first of its kind in the India pay-TV market. This underscores NDS’ widely recognised capabilities and leadership in the market. NDS is committed to providing its pay-TV operators with world-class innovative products and services that help them to grow their businesses.
In India, NDS has local sales and support offices in Mumbai and New Delhi, and an R&D centre in Bangalore employing more than 1,000 people.
Commenting on the launch, Sue Taylor, VP and General Manager of NDS Asia Pacific said, “We are delighted to be part of Tata Sky’s initiative of launching the first Hindi EPG in India. The launch of the Hindi EPG reconfirms NDS’ commitment and focus to provide world-leading, innovative and customised digital pay-TV solutions, products and support to our esteemed customers in India.”
Announcing the launch of the new Hindi EPG, Mr. Vikram Kaushik, Managing Director and CEO of Tata Sky Ltd. said, “We are the first company in India to introduce this advanced technology that will give subscribers the flexibility to choose the language in which they want to view their daily TV programme listings at the press of a button. The new EPG reinforces our commitment in building a state-of-the-art DTH operation in India, and we are confident that it will attract viewers from all over India to the Tata Sky platform.”
About Tata Sky
Tata Sky Ltd., the joint venture between the TATA Group and STAR, is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers a wide array of television channels and a host of new-age interactive services. For more information on Tata Sky, visit www.tatasky.com
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