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TV Genius Joins NDS Recommendations Engine Partner Programme
NDS expands its portfolio of recommendation engine partners
NDS, the leading provider of technology solutions for digital pay-TV today announced TV Genius as the latest company to join the NDS Recommendations Engine Partner Programme. Through this programme, NDS will offer the services of TV Genius to its customers as a partner in recommendation engine based initiatives.
“Our recommendations engine partner programme is gaining momentum with TV Genius joining as the third partner in three months,” said Nigel Smith, Chief Marketing Officer, NDS. “We are making great strides towards our objective of offering our pay-TV customers the industry’s best portfolio of recommendation engines.”
TV Genius helps viewers explore content across a variety of platforms. Building on four years of development, TV Genius offers a three-screen solution based on over 20 deployments in seven countries.
By incorporating recommendations into their service, operators are able to offer additional content to consumers based on relevance and viewing preferences, encouraging subscribers to try new programmes and premium services. Service providers benefit by building loyalty, reducing churn and increasing ARPU as subscribers explore premium content.
“Relevance and accuracy of search functionality are central to the success of any recommendation engine. Our search algorithm is the only one to have been designed from the ground up to work with TV related content. Having been optimised over the last three years, the algorithm produces a level of quality and relevance that is unmatched across the industry,” said Tom Weiss, CEO, TV Genius. “We believe this partnership with NDS will help extend our reach to key players in the pay-TV industry to the benefit of subscribers and operators.”
The TV Genius Content Discovery Platform is designed to make it easy to build dynamic services for TV and video content discovery, reducing time to market, and minimising ongoing maintenance and development costs. The platform consists of three key technologies: Search, Personalisation, and Recommendations, which can be delivered to web sites, mobile devices or set-top boxes. It aggregates content from different sources and includes sophisticated data warehousing. The platform also includes interfaces to third party systems, including remote DVR recording and social networking integration.
About TV Genius
TV Genius enhances the TV experience with personalized search that provides relevant recommendations consumers want across TV, mobile and the web. Brands including AOL, Sky, What's on TV and ITV.com provide services powered by TV Genius to millions of users per month across the web, mobile, and set-top box. For more information visit www.tvgenius.net
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