NDS partners with Alcatel-Lucent to protect and power MediaCorp, MobileOne (M1), SingTel and StarHub mobile TV trial

(PresseBox) ( Singapore, )

- NDS provides market leading conditional access (CA) solution for world’s first commercial trial of the Open Mobile Alliance (OMA)’s BCAST Smartcard Profile (SCP) standard
- Industry leaders MediaCorp, MobileOne (M1), SingTel, and StarHub lead ground-breaking mobile TV trial
-Innovative NDS solution combines industry-leading content protection from VideoGuard Mobile™ with the revolutionary NDS Unified Headend™ convergence platform

NDS, the leading provider of technology solutions for digital pay-TV, today announced that it is providing the core conditional access (CA) security infrastructure for the world’s first commercial trial of the new OMA BCAST SCP standard, an emerging key standard for mobile TV content protection in Singapore.

Mobile telecommunications providers M1, SingTel and StarHub are working with MediaCorp, the country’s leading media company, to run the three-month trial. Alcatel-Lucent’s Mobile Interactive TV solution powers the DVB-H (Digital Video Broadcasting-Handheld) platform for the trial. The trial includes mobile devices from Samsung and Smartcard Profile-compliant SIM cards from Gemalto.

The NDS solution is based on NDS Unified Headend™ architecture, which provides a single point of rights management for all video broadcasts, irrespective of the delivery networks or the rendering devices. The new platform supports multiple mobile broadcast profiles and multiple handsets simultaneously and cost-effectively, centralising content distribution from a single headend for consumption on multiple devices

Mock Pak Lum, MediaCorp’s Managing Director for Technologies said, “The mobile phone is truly a unique platform as a third screen for TV content. The success of the mobile TV service depends on availability of handsets and a good user experience. We are very happy that NDS is supporting us for this trial.”

“We are pleased to be able to partner with NDS to provide Singapore’s leading mobile communications industry players with more advanced mobile TV options for Singaporeans,” said Oliver Foo, Managing Director, Singapore and Brunei, Alcatel-Lucent. “Asian subscribers are ready for a mobile TV offering that delivers a large variety of choices, a high level of personalisation, maximum interactivity and great quality of service.”

“NDS is proud to be providing world leading conditional access technology for this groundbreaking trial,” said Sue Taylor, Senior VP and General Manager of NDS Asia Pacific. “Being selected to partner with Alcatel-Lucent, M1, MediaCorp, SingTel and StarHub is a validation of the technology leadership of NDS. The market is changing and NDS is at the forefront, delivering pioneering technology for convergent solutions."

About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organisations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com

About M1
M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg

About MediaCorp
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media. www.mediacorp.com.sg

About SingTel
SingTel is Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless and Internet platforms. www.singtel.com

About StarHub
StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. www.starhub.com
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