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NDS appoints Ezio Sanchez Ramos as Director of Sales, NDS Latin America
- Sanchez Ramos spearheads NDS’ business development activities in Latin America
- Appointment reaffirms NDS’ commitment to locating NDS sites nearer to prospective and existing customers
NDS, the leading provider of technology solutions for digital pay-TV, has appointed Ezio Sanchez Ramos as NDS Sales Director for Latin America. Sanchez Ramos is based in Sao Paolo, Brazil, and is a member of the EMEA and Latin American sales organisation run by Caroline Le Bigot, Senior Vice President, EMEA and Latin America.
Sanchez Ramos’ appointment reaffirms NDS’ commitment to deploy key staff closer to existing and prospective customers. Brazil was chosen because it is the largest potential market in Latin America for NDS.
In this new role, Sanchez Ramos will oversee all business development, sales and pre-sales activities in Latin America and will be responsible for identifying and developing new business opportunities in Latin America for NDS’ end-to-end pay-TV solutions in cable, satellite (DTH) and IPTV. Prior to joining NDS, Ezio held senior business development roles at Telefonica Brazil and Irdeto.
Commenting on the appointment, Caroline Le Bigot said: “We are committed to helping our customers transition to digital pay-TV solutions and the best way of doing this is to have experienced people on the ground. Latin America is an increasingly important market for us and Ezio Sanchez Ramos will play a significant role in helping us to better understand this region’s specific requirements so that we can better meet operators’ needs”.
Ezio Sanchez Ramos added: “This is a great opportunity to work in one of the world’s most exciting and fast-growing digital pay-TV markets. I am looking forward to leading NDS’ efforts in Latin America as we support pay-TV operators in the roll-out of new digital and interactive services to Latin American audiences.”
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