NDS Snowflake wins best interactive TV application at IBC 2009

Snowflake: Overlay menu with all features
(PresseBox) ( Amsterdam, )
- Snowflake, a conceptual user interface from NDS, wins prestigious Cable & Satellite International award at IBC 2009
- Award for ‘Best interactive TV technology or application’ recognises Snowflake’s elegant design for navigating TV and VOD content
- NDS is now showing the next generation of Snowflake at IBC 2009 with social networking features and integration on a 3DTV

AMSTERDAM (NL) – IBC Hall 1, Stand A71 – September 12, 2009 – NDS, the leading provider of technology solutions for digital pay-TV, today announced that Cable & Satellite International magazine and a panel of international expert judges have awarded NDS Snowflake™ the “Best interactive TV technology or application” at IBC 2009.

Snowflake is a high-end conceptual User Interface (UI) based around a minimalist 3D grid overlaid on live TV. In addition to Snowflake, NDS’ in-house design studios have developed a number of conceptual UIs such as Master UI™, deployed by Comstar-UTS in March of this year.

Snowflake’s full screen and overlaid TV user experience is controlled by a remote with a minimal set of six keys and provides the same look and feel on any device whether TV, PC, iPhone or other mobile devices and Personal Media Players, etc. The latest version of Snowflake offers the integration of social networking features, branded space and widgets. In addition, at IBC this year NDS is showing Snowflake Hub, a new central area for all TV applications and the versatility of the Snowflake UI is also demonstrated with stereoscopic content on a 3DTV.

“This award validates the importance of design in the TV user experience and recognises the innovative work of our design team,” said Nigel Smith, chief marketing officer, NDS. “Most of today’s digital TV user interfaces were designed and built by engineers and focus on cramming in user functions. NDS next generation UIs take a different approach – they are developed by graphic designers with a focus on style and ease of use.”

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