NDS MediaHighway Enables Advanced Services for Sky Italia

Middlesex, (PresseBox) - .
- NDS’ MediaHighway set-top box software to enable a superior viewing experience for Sky Italia subscribers
- New EPG to provide enhanced look and feel in HD

NDS today announced that Sky Italia, Italy’s leading pay-TV provider, has selected NDS’ MediaHighway® set-top-box software to enable an advanced user experience for its subscribers. The new deployment includes the introduction of a new EPG and enhanced interactive features.

MediaHighway will be deployed on all new Sky Italia HD digital video recorders (DVRs) and is in the process of being downloaded to more than 1.6 million existing devices.

Paola Formenti, Director of Technology at Sky Italia commented: “Subscriber experience is key to any development that we make to our platform, and for that reason we chose to implement a software solution that would stand the test of time and provide a greatly enhanced experience both now and in the future.” She added “NDS’ MediaHighway has enabled us with a flexible solution that truly meets our needs.”

David Nabozny, NDS Senior Vice President, Major Accounts said: “Sky Italia have taken important steps to ensure a quality experience for their subscribers. With a solid underpinning in MediaHighway set-top box software, and a new and improved user interface, the Sky Italia subscriber experience is leading the Italian market.” He added “We look forward to supporting Sky Italia in future developments.”

Enabled by MediaHighway, the industry’s leading set-top box software, Sky Italia subscribers will benefit from flexible viewing with an advanced user interface, providing intuitive navigation of content and services, including NDS XTV™ DVR technology that enables time shifted viewing functionalities (such as pause, rewind, fast-forward and playback). Sky Italia currently employ a number of NDS technologies including VideoGuard® conditional access (CA) and interactive technologies.

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NDS Group Ltd.

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 90 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their business.

NDS’ VideoGuard® is the world’s market-leading content and service protection solution, deployed in 125 million pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard pay-TV service revenues exceeding $50 billion. NDS middleware, which enables a host of advanced services for subscribers, has been deployed on 214 million devices. NDS DVR technology, centred around XTV™, is a leader in the global industry with 47 million units deployed. (Deployment figures as of 31st December 2011).

Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in technology and development with over 75% of its employees dedicated to pioneering work at development centres in France, India, Israel, Korea, UK and US.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information

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About Sky Italia
Sky Italia is the Italian pay TV wholly owned by News Corporation. Born in 2003, it rapidly grew reaching the 5 million 30 thousand subscribers in December 2011. Sky currently offers more than 190 thematic and pay per view channels, with a rich offer of movies, sports, news, entertainment and kids programming. Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of 52 HD channels and one channel entirely dedicated to 3D programs. Moreover, thanks to My Sky HD, the decoder with a built-in hard drive, it is possible to easily record one’s favorite programs and to use the Sky On Demand service, whereas with the Sky Go service there is the possibility to watch a selection of Sky’s channels on tablets, Pc, Mac Computers and iPhone. Sky’s offer can also be received via IP-TV,

For more information, please visit the website: www.sky.it.

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