- FOXTEL is the first pay-TV operator in Asia to launch a bookable promos feature
- Subscribers can now choose to record a show to their DVR by pressing a button during the trailer
- By extending its XTV™ Digital Video Recorder (DVR) technology, NDS has also enabled FOXTEL to develop applications that directly access the DVR functionality
NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has developed the first bookable promos service in Asia, for FOXTEL, Australia's leading subscription television provider.
While watching a trailer for a show, viewers will now be able to book to record the show to their DVR by pressing the green button on their remote control.
With the press of a button, subscribers will be able to book to record movies, individual programmes, or an entire series, immediately or weeks in advance. This user-friendly feature can also be used during an ad break to allow viewers to receive more details about a specific advertisement by expressing interest with the same button press.
NDS has also provided FOXTEL with the XTV™ open infrastructure, an extended version of NDS XTV™ DVR technology that gives operators the flexibility to launch applications that directly access DVR functionality.
iSuggest is the first FOXTEL application that is based on the XTV open infrastructure. As a visual recommendation service, iSuggest presents TV show and movie posters in the subscriber’s personalised viewing gallery, making it easy for viewers to browse, select and record programmes directly into their planner.
Peter Smart, FOXTEL’s Director of Engineering said, “The launch of these solutions in Asia has been made possible thanks to NDS’ experience in advanced DVR solutions combined with its systems integration expertise. FOXTEL continually invests and innovates for the benefit of our subscribers, enhancing their TV viewing experience.”
“We have worked with FOXTEL since the launch of its first DVR in 2005,” said Peter Iles, General Manager, NDS Australia. “This latest collaboration, which provides cutting-edge services, reaffirms FOXTEL’s position as an innovator in the provision of advanced digital pay-TV services in the region.”
About FOXTEL
FOXTEL is Australia's leading subscription television provider and is connected to 1.63 million homes on cable and satellite through retail and wholesale distribution. FOXTEL strives to ensure subscribers find TV they want to watch every time they switch on through delivery of more than 150 channels covering news, sport, general entertainment, movies, documentaries, music and children’s programming. FOXTEL is owned by Telstra Corporation Ltd (50%), The News Corporation Ltd (25%), and Consolidated Media Holdings Ltd (25%).