Digital Video Recorder (DVR) Owners in India Have a Happier Home Life According to NDS Survey

(PresseBox) ( Delhi, India, )
Survey Highlights:

A Digital Video Recorder (DVR), such as Tata Sky+ or Hathway Digital Box Plus Recorder, allows pay-TV subscribers to pause live TV, as well as record, play back, rewind and fast-forward their TV programmes for viewing when they choose. DVR owners in India were surveyed on behalf of NDS by Media Partners Asia (MPA) Consumer Research.

- Once consumers have used a DVR, they can’t live without one: the DVR ranked as the second most essential household technology item (77%), beaten only by the mobile phone (94%)
- 88% of survey respondents say that owning a DVR has made their TV viewing experience more enjoyable
- Respondents also feel that owning a DVR has led them to watch more interesting programmes (64%)
- A DVR also improves family life: half of those with families say that it has given them the freedom to have meals together again
- Owning a DVR leads to a more harmonious home life, with 54% of respondents saying that it has stopped them from arguing with their partner over what to watch

Owning a Digital Video Recorder (DVR) makes for a happier home life according to a new survey of DVR owners in India commissioned by NDS, the leading provider of technology solutions for digital pay-TV, and undertaken by Media Partners Asia (MPA). Owners of DVRs such as Tata Sky+ and the Hathway Digital Box Plus Recorder questioned for the survey overwhelmingly said that a DVR makes TV viewing more enjoyable (88%), and enables them to find and watch more interesting programmes (64%).

What’s so great about a DVR?

A DVR revolutionizes TV viewing because it lets you watch what you want, when you want. NDS technology, which lies at the heart of DVR services of pay-TV operators across the globe, allows subscribers to pause live TV, record, play back, rewind and fast-forward their TV programmes to view when they choose. A DVR means that subscribers can:

- pause their favourite live programme if they need to go and make a cup of tea, and then resume watching from where they left off
- rewind a section of the programme if they missed what was being said because, for example, the phone rang during an important scene
- fast-forward through sections of the programme that they have already watched
- set up the DVR to record every programme in a series in one easy step, using the ‘series link’ button from the menu screen

DVRs take the stress out of watching TV with partners and other family members
Owning a DVR also enhances relationships with partners and other family members, according to the survey: more than half of respondents in a relationship (54%) said that using a DVR has stopped them from arguing with their partner over what to watch on TV! Furthermore, 50% of DVR owners with families remarked that having a DVR in the house has given them the freedom to eat meals as a family again, because no one has to worry about missing their favourite TV programmes.

A ‘must-have’ gadget
It’s therefore no surprise that the DVR (77%) is second only to the mobile phone (94%) as the technology household item most respondents couldn’t live without. The home PC came in third with 60%.

Easy to use
A number of respondents remarked specifically on how a DVR is easy to use and has improved their lives. A 34 year-old man from New Delhi said that he liked owning a DVR because he found it “convenient to watch programmes around social engagements”. A 62 year-old man liked the fact that it was “very easy to use”.

Other report highlights:

The statistics and trends detailed in the survey of Indian DVR owners demonstrate how important a role DVRs are increasingly playing in the lives of Indian consumers. NDS is the company behind the technology that drives over 21 million DVRs in use worldwide today.

Other key findings from the Indian survey include:

- DVR owners watch on average a total of 4.2 hours of television a day, made up of 2.9 hours of broadcast TV and 1.3 hours of recorded TV
- 86% of respondents said they would recommend owning a DVR because it means that they do not have to rush home to watch a particular programme
- 84% of respondents said that they were more likely to find something good to watch on TV now that they owned a DVR
- 84% of respondents said that operating a DVR was a revelation – it is so easy to use
- 22% of respondents already have a second DVR and a further 31% would consider getting a second one in the future.

Commenting on the survey results, Sue Taylor, NDS Senior Vice President and General Manager Asia Pacific said: “DVRs allow families in India to watch what they want on TV when they want, which makes for a happier, less stressful home life. A DVR is one of those items that, once tried, is difficult to give up, because it opens up a whole new world of TV viewing possibilities.”

Other key findings from the Indian survey:

Research methodology:

The survey was carried out by MPA Consumer Research, a division of MPA on behalf of NDS during August-September 2009. The telephone survey involved 250 people across India, aged 18 to 83 years’ old, who have a DVR at home.

For a copy of the complete NDS DVR Survey for India, please click here:

NDS continues to demonstrate its commitment to the pay-TV market in India – where more than a quarter of NDS employees are now located - through ongoing investment in its R&D centre in Bangalore as well as commercial offices in both New Delhi and Mumbai.

About Media Partners Asia
Media Partners Asia (MPA) is a leading provider of information services on media and telecoms in Asia Pacific. MPA offers various audiences and clients with multiple services, including publishing, research, consulting, online and conferences. The company covers all major media and communications sectors, including: advertising; broadcasting; broadband; cable and satellite TV; digital TV; filmed entertainment; IPTV; mobile; online; outdoor; pay-TV; and print media. MPA publications and reports receive widespread coverage in global media and are utilised by numerous industry-related groups. To learn more about MPA and its capabilities, visit
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