Darsh Digital Selects NDS to Launch Digital Cable TV Platform in India
- Darsh Digital selects NDS technologies to enable transition to digital
- NDS to provide end-to-end solution including set-top box software, electronic programme guide, interactive solutions and content protection
NDS today announced that Darsh Digital Pvt. Ltd., an independent cable operator in India, has selected an end-to-end suite of technologies from NDS to enable the launch of their digital pay-TV service. Headquartered in Patna, Bihar with an existing base of analogue subscribers, the new service from Darsh Digital will provide enhanced functionality and value-added content for subscribers.
Enabled by NDS’ MediaHighway® set-top box software, and secured by VideoGuard® conditional access (CAS), the new platform will incorporate an advanced electronic programme guide (EPG), designed by NDS, alongside interactive functionality such as games and services to compliment the content offering which will include more than 200 channels currently carried on the Darsh analogue platform.
Commenting on the announcement, Sushil Kumar, Director, Darsh Digital Network said “Launching a digital platform provides great opportunity for us to differentiate our offering with additional content, games and interactivity.” He added “With the future proof nature of our solution from NDS we are able to add new functionality and services to our platform as subscriber demand dictates.”
Jayant Changrani, Country Head and General Manager, NDS India added “In a rapidly growing market Darsh Digital is positioning itself with a solution that addresses the needs of its subscribers, both existing and new.” He continued, “We are proud to be Darsh Digital’s provider of choice and look forward to supporting it through developments to its service.”
NDS will continue to work closely with Darsh Digital to deliver a raft of affordable, innovative solutions and services to its growing subscriber base.
About Darsh Digital Network Pvt. Ltd.
Darsh Digital Network Pvt. Ltd. (DDNPL) was established on 13th Aug. 2008 and gained massive popularity within a very short period i.e. approx 2 years by covering maximum area of PATNA DISTRICT , SITAMARHI, DARBHANGA , JAMALPUR (MUNGER DISTRICT), JAHANABAD which gradually became the biggest cable network. DARSH DIGITAL has strong arm in regional TV broadcasting with channels Such as Darsh Music, Darsh Entertainment, Darsh Cinema and Darsh News.
NDS Group Ltd.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 80 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 155 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 185 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 41 million units deployed. (Deployment figures as of 30th June 2011).
Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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