The Music Group, one of the world's leading pro audio companies, announced today the appointment of Barry Mitchell as the new VP of Customer Management Prosumer Division for the Americas. Barry will be responsible for propelling the Music Group's groundbreaking prosumer products to the position of market leader by leveraging his extensive market knowledge, along with sales and customer support resources.
Mitchell brings more than 20 years of experience in music and consumer electronics, having held leadership roles in sales strategy & management, product development & lifecycle management, brand strategy, visual merchandising and pricing strategy. Most recently, Barry was the Director of Merchandise (guitar accessories) for Guitar Center, Inc., where he drove the largest top and bottom-line revenue-contributing categories to record levels - for both the company's brick & mortar and online businesses.
"I am beyond thrilled to work with such an innovative industry pioneer," Barry commented. " With their strong portfolio of world-class brands and highly sophisticated RnD and manufacturing capabilities, the Music Group is uniquely positioned for unlimited global success. I am honored to be part of such an exciting and winning team."
VP of Global Sales Dan Garrett had this to say, "Music Group's Prosumer Division, which includes the Behringer and Bugera brands, has become the market leader with its award-winning and affordable products. With Barry joining the most capable and enthusiastic team in the industry, the company is poised for the continued growth of its Prosumer business in the Americas - and around the world!"
About Behringer
Behringer helped inspire a new generation of musicians and define the "Prosumer" or home recording market by making previously unattainable professional audio products affordable. Since its inception in 1989, the company has grown to become a world leader, with tens of millions of users across the globe. Offering a comprehensive range of products that span multiple categories, including mixers, amplifiers, loudspeakers and every other part of the audio signal chain, Behringer is helping artists, musicians, DJs, producers, engineers and aspiring talent realize their musical dreams.
Behringer is owned by Music Group.
About Bugera
Bugera is an exclusive guitar and bass amplifier company with a total dedication to delivering the tone that has powered music since the birth of the electric guitar. Defined by a team of passionate guitar-playing engineers in cooperation with famous artists all Bugera models are based on vacuum tube designs. Hand-built to meet the highest expectations in terms of sound and quality, Bugera is driven by the passion to exceed artists' expectations of musical expression.
Bugera is owned by Music Group.
Mitchell brings more than 20 years of experience in music and consumer electronics, having held leadership roles in sales strategy & management, product development & lifecycle management, brand strategy, visual merchandising and pricing strategy. Most recently, Barry was the Director of Merchandise (guitar accessories) for Guitar Center, Inc., where he drove the largest top and bottom-line revenue-contributing categories to record levels - for both the company's brick & mortar and online businesses.
"I am beyond thrilled to work with such an innovative industry pioneer," Barry commented. " With their strong portfolio of world-class brands and highly sophisticated RnD and manufacturing capabilities, the Music Group is uniquely positioned for unlimited global success. I am honored to be part of such an exciting and winning team."
VP of Global Sales Dan Garrett had this to say, "Music Group's Prosumer Division, which includes the Behringer and Bugera brands, has become the market leader with its award-winning and affordable products. With Barry joining the most capable and enthusiastic team in the industry, the company is poised for the continued growth of its Prosumer business in the Americas - and around the world!"
About Behringer
Behringer helped inspire a new generation of musicians and define the "Prosumer" or home recording market by making previously unattainable professional audio products affordable. Since its inception in 1989, the company has grown to become a world leader, with tens of millions of users across the globe. Offering a comprehensive range of products that span multiple categories, including mixers, amplifiers, loudspeakers and every other part of the audio signal chain, Behringer is helping artists, musicians, DJs, producers, engineers and aspiring talent realize their musical dreams.
Behringer is owned by Music Group.
About Bugera
Bugera is an exclusive guitar and bass amplifier company with a total dedication to delivering the tone that has powered music since the birth of the electric guitar. Defined by a team of passionate guitar-playing engineers in cooperation with famous artists all Bugera models are based on vacuum tube designs. Hand-built to meet the highest expectations in terms of sound and quality, Bugera is driven by the passion to exceed artists' expectations of musical expression.
Bugera is owned by Music Group.
