Midas Mixes Up the Marketplace
Up to 30% price reduction makes legendary consoles even more attractive
"We listened to our customers and those who desire to be Midas owners," said VP of Global Sales Shawn Watts. "This new pricing creates opportunities for installers and rental providers who have wished to integrate Midas' legendary technology and performance, but until now could not - due to budgetary requirements. Now everyone can enjoy the benefits of Midas performances, at a truly amazing price point."
The new price structure is a direct result of Music Group's $100 million investment in its 3 million square feet, state-of-the-art manufacturing and research development facilities called Music Group City.
The brand-new and highly automated manufacturing facility will begin producing the consoles within just a few months.
"Our manufacturing processes provide the ultimate in efficiency, while constantly driving the highest level of quality," continues Shawn Watts. "We have invested in the most sophisticated manufacturing equipment and technologies such as high speed and high precision SMT machines, fully automated optical inspection and X-ray equipment as well as the industry's largest Audio Precision testing systems. In line with our Company philosophy, this efficiency allows us to pass the savings on to our customers. This is just the beginning of even greater things to come from all the Music Group brands as we focus on making Midas, Klark Teknik and Turbosound the top Pro brands in the industry. We are currently hiring over 20 positions in the Professional Division and encourage everyone to join the team that will change the industry once more."
The Midas PRO Series is easy to configure and operate. Those new to Midas digital can now enjoy the industry-leading 96 kHz sample-synchronous audio quality and mix from well within their comfort zone. Those already familiar with Midas, can just load their existing show files straight into the console - regardless of which Midas digital console it was created on and carry on.
Midas PRO Series digital consoles provide complete integration, future-proof upgrades and channel expansion capability throughout the entire family of products.
Customers are urged to check with their Midas representative for more details on pricing and availability. There has never been a better time to go for the gold - Midas quality and an even better price point!
MIDAS builds live performance mixing consoles that have been used by the world's most demanding sound engineers, performers and rental companies since 1970. The company is dedicated to raising the standards of sonic quality through its programme of continual research and development and stringent manufacturing processes. MIDAS engineers are also focused on implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify MIDAS consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.
KLARK TEKNIK was founded in 1971 and in the years immediately following, their innovative approach to design and development allowed them to introduce some truly groundbreaking designs. KLARK TEKNIK was responsible for one of the world's first digital delay and digital reverb units; however it was their concepts for equalisation devices that really changed the world of professional audio resulting in the DN370 and the famous DN360. Today KLARK TEKNIK continues to bring innovation in design and dedication to engineering and sonic quality in both the analogue and digital realm of signal processing.
MIDAS and KLARK TEKNIK are owned by MUSIC Group.
MUSIC Group Macao Commercial Offshore Limited (Philippines) ROHQ
The MUSIC Group is one of the world's largest pro audio and music products companies. As the corporate parent for world-recognized brands such as MIDAS, KLARK TEKNIK, TURBOSOUND, BEHRINGER and BUGERA, the MUSIC Group owns and manages some of the finest brands in the industry. With a solid platform of technical innovation, proprietary Intellectual Property and unparalleled brand equity, MUSIC Group companies and brands lead the market in over 130 countries across the globe.
MUSIC Group products are designed and developed by over 250 dedicated members of the industry's most accomplished engineering team, spanning three continents. Our products are built and thoroughly quality tested in our own state-of-the-art factory MUSIC Group City where we control every aspect of the supply chain and manufacturing process. The result of this intensive commitment to quality is that MUSIC Group products are trusted by millions of users every day to produce and perform to exacting specifications and tolerances.
MUSIC Group products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations and on major musical concert tours.
For more information, please visit www.MUSIC-Group.com.
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