MUSIC Group Expands Professional Division Marketing Team
New team brings added focus to MIDAS, KLARK TEKNIK and TURBOSOUND
Joining Yamaha’s Pro-Music Division in the late 1980s as marketing manager, Graeme Taylor excelled at the development and promotion of the company’s professional-grade audio equipment and instruments in the UK. Graeme later joined Bang & Olufsen as a key member of the team that turned the business around and grew both sales and operating profits. In 2007 Graeme was appointed CMO of Meridian Audio, the UK's premier manufacturer of DSP based high-end audio and video products. Graeme redefined the brand, improved their distribution channel and introduced new product development and marketing processes to ensure a customer-centric organisation. Together with a highly specialised R&D team, Graeme successfully launched numerous, innovative products — and worked with McLaren Automotive and Jaguar Land Rover, who now offer Meridian systems as options in their vehicles.
“I am thrilled to join MUSIC Group and support the new Professional Division,” stated Taylor. “Since I began my pro audio career in the ‘80s, I’ve had great respect for the MIDAS, KLARK TEKNIK and TURBOSOUND brands. Now, with the resources and commitment of MUSIC Group, I’m confident that the experience I gained building prestigious brands such as Bang & Olufsen and Meridian Audio can be applied to these great pro audio brands, creating the next chapter in their long and illustrious histories.”
Paul O'Farrell-Stevens’ career in the music business stretches from audio engineer at London’s prestigious CBS Recording Studios — to marketing communications, public relations and management for several highly respected pro audio brands including Beats, Monster Cable Inc., IXOS and QED. Along the way he had the pleasure of working with a veritable “Who’s Who” of international artists, such as Michael Jackson, George Michael, Bjork, The Cure, Oasis and Paul Weller, as well as legendary Beatles Producer Sir George Martin. Paul also served as head engineer at Comforts Place and free-lanced at the world-famous Abbey Road, Real World, Hit Factory and Air Recording Studios. Immediately prior to joining the MUSIC Group, Paul was marketing manager for Solid State Logic (SSL) and provided marketing, media and artist relations management for the company’s Music division — and played a key role in the developement of their new live mixing console.
“I am extremely proud to join the MUSIC Group and eager to combine my years of recording experience with my marketing skills,“ said Paul. “The years I spent as a sound engineer give me the unique perspective when it comes to the needs of MUSIC Group customers. I look forward to combining those skills to further bolster MUSIC Group’s market-leading position.”
"With the addition of Graeme and Paul, we have achieved a major milestone in the rebirth of our professional brands," commented MUSIC Group Marketing SVP Costa Lakoumentas. "These two visionaries will prove essential as we continue to grow our world-renowned MIDAS and KLARK TEKNIK brands — and especially so as we introduce TURBOSOUND to the global marketplace."
For more information, please visit www.music-group.com.
MUSIC Group Macao Commercial Offshore Limited (Philippines) ROHQ
The MUSIC Group is one of the world's largest pro audio and music products companies. As the corporate parent for world-recognized brands such as MIDAS, KLARK TEKNIK, TURBOSOUND, BEHRINGER and BUGERA, the MUSIC Group owns and manages some of the finest brands in the industry. With a solid platform of technical innovation, proprietary Intellectual Property and unparalleled brand equity, MUSIC Group companies and brands lead the market in over 130 countries across the globe.
MUSIC Group products are designed and developed by over 250 dedicated members of the industry's most accomplished engineering team, spanning three continents. Our products are built and thoroughly quality tested in our own state-of-the-art factory MUSIC Group City where we control every aspect of the supply chain and manufacturing process. The result of this intensive commitment to quality is that MUSIC Group products are trusted by millions of users every day to produce and perform to exacting specifications and tolerances.
MUSIC Group products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations and on major musical concert tours.
For more information, please visit www.MUSIC-Group.com.