Greece's Omikron Electronics Appointed MUSIC Group MI Distributor

Distributor experiences fast and impressive growth in lean marketplace

(PresseBox) ( Luxembourg, )
MUSIC Group has tapped Omikron Electronics to manage distribution, customer support and service for all BEHRINGER and BUGERA-branded MI products in Greece. Since the company's inception in 2009, Omikron has experienced sustained growth and established an extensive dealer network throughout the region. MUSIC Group and Omikron already have a close relationship, with the company serving as distributor for high-end MIDAS and KLARK TEKNIK professional-sound products. While many of their competitors have struggled with the current economy, Omikron has enjoyed robust sales increases over the past year - buoyed by MUSIC Group's pro audio brands.

With more than 450 items in the two brands' catalogs, the new distribution deal brings BEHRINGER/BUGERA's unique value proposition to a consumer audience hungry for high-quality musical equipment at truly affordable pricing.

"Omikron Electronics has done remarkably well with our MIDAS and KLARK TEKNIK brands, so we couldn't have asked for a better distribution partner for BEHRINGER and BUGERA. This is a great opportunity for us to provide the musicians of Greece immediate access to our digital and analog mixers, solid-state and tube amplifiers and much more. I look forward to working with Omikron to expand their dealer network and increase BEHRINGER and BUGERA brand awareness in the region," stated MUSIC Group VP of Sales David O'Kelly.

Omikron Electronics founder Giannis Tziakos added, "We are proud that MUSIC Group has demonstrated so much faith in our people - and in our ability to expand sales and brand awareness of BEHRINGER and BUGERA in Greece! As always, we devote ourselves to providing the very best in order fulfillment, service and support - and will do everything in our power to ensure our dealers have an ample supply of BEHRINGER and BUGERA products at all times."

For more information visit behringer.com.

About Omikron Electronics

Founded in July of 2009 with the objective of providing highest-level products and services, Omikron Electronics is the leading distributor of professional audio and visual equipment for the country of Greece. Omikron Electronics’ Service Collaborators tap into their considerable knowledge and experience to provide the ideal products, systems and customers support the evolving Greek marketplace demands.

About BEHRINGER

BEHRINGER helped inspire a new generation of musicians and define the "Prosumer" or home recording market by making previously unattainable professional audio products affordable. Since its inception in 1989, the company has grown to become a world leader, with tens of millions of users across the globe. Offering a comprehensive range of products that span multiple categories, including mixers, amplifiers, loudspeakers and every other part of the audio signal chain, BEHRINGER is helping artists, musicians, DJs, producers, engineers and aspiring talent realize their musical dreams.

BEHRINGER is owned by MUSIC Group.

About BUGERA

BUGERA is an exclusive guitar and bass amplifier company with a total dedication to delivering the tone that has powered music since the birth of the electric guitar. Defined by a team of passionate guitar-playing engineers in cooperation with famous artists all BUGERA models are based on vacuum tube designs. Hand-built to meet the highest expectations in terms of sound and quality, BUGERA is driven by the passion to exceed artists' expectations of musical expression.

BUGERA is owned by MUSIC Group.
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