The band, in particular Kudlow and Reiner, was the subject of the 2008 documentary film, Anvil! The Story of Anvil, directed by the screenwriter and former Anvil roadie, Sacha Gervasi. Upon its release, the film garnered critical acclaim from many major publications, and has since brought the band renewed recognition, including opening slots with AC/DC and Saxon. Rolling Stone Magazine asked the question, is "Anvil! The Story of Anvil": The Year's Great Rock Movie? To date, the band has released fourteen studio albums, and has been cited as having influenced many notable heavy metal groups, including Megadeth, Slayer, Anthrax and Metallica.
Dan Gallagher, VP Instrument Amplification Division - MUSIC Group said, "We are pleased to announce that we have signed Steve 'Lips' Kudlow to an endorsement agreement and are proud to make him the newest member of the BUGERA amplifier artists roster for 2013. He's a rock legend, a great human being, and the perfect front man for our product line."