MSC Technologies presents new module from EM Microelectronic which combines RFID and NFC in one single chip

Stutensee, Germany, (PresseBox) - MSC Technologies, a company of Avnet, Inc. (NYSE: AVT), introduces the EM4423 module from EM Microelectronic combining the two communication protocols Rain RFID and NFC in one single device. Rain (RAdio frequency IdentificatioN Alliance) RFID (also known as EPC Gen2) features high-speed, long range, multi-item reading operations common in today’s demanding logistics applications. Near Field Communication (NFC) is privileged for single item, proximity range, customer related operation at the point of sale and beyond.

With common rewritable memory areas, a common Unique Identifier (UID) and value-added privacy and security features, the EM4423 simplifies the adoption of Rain RFID inventory control procedures using the UHF long distance functionality with special readers. Thanks to the NFC functionality available in many smartphones and the appropriate smartphone app, users can have full access to the chip and its memory content.

Basically, the RFID chip and an antenna is usually embedded in a label, a tag or a sticker attached to the product. Alternatively, EM4423 may also be fully integrated in the packaging or in the item itself.

The Rain RFID protocol allows capable of high-speed, long range (typically up to 10 m), multi-item read and write operations sustain the logistics process along the distribution chain from production to the point of sale, even to after sales support. The device is supporting ISO/IEC 18000-63 and EPC Gen2 protocols, multi-vendor chip-based serialization in order to guarantee highest compatibility.

The NFC protocol is used whenever a single item has to be accessed from a short distance (typically down to 0 cm). It is ideal for companies wanting to communicate directly with the consumer for marketing and advertising, loyalty programs, product authenticity and product registration on a per- item level. The chip automatically records the number of NFC accesses.

The EM 4423 module is NFC Forum Type 2 and ISO/IEC 14443A compatible, enables NDEF data structure configurations and baud rates of 106 kbps. The module is specified for the extended temperature range -40 °C to +85 °C.

Visit MSC Technologies at embedded world 2017 in Nuremberg, Hall 2, Booth 238.

About Avnet

From idea to design and from prototype to production, Avnet supports customers at each stage of a product’s lifecycle. A comprehensive portfolio of design and supply chain services makes Avnet the go-to guide for innovators who set the pace for technological change. For nearly a century, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at

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MSC Technologies GmbH

MSC Technologies, a company of Avnet, Inc. (NYSE: AVT), specialises in intelligent embedded and display solutions for a range of different industrial applications. MSC Technologies, based in Stutensee, Germany, represents well-known manufacturers of TFT, touch and passive displays and offers customer-specific display solutions based on in-house technologies. In the embedded sector, MSC Technologies has many years of development and production expertise that ranges from COM Express, Qseven and SMARC 2.0 modules through to complete systems. It also provides wireless, storage and lighting solutions. With its consulting competence and full-service offering, MSC Technologies secures a competitive advantage for its customers with premium-quality solutions and long-term availability. The solution provider's business focuses on Germany, Austria, Switzerland, Spain and Eastern Europe. Avnet Embedded serves customers in other regions. Further information under

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