As James Pridmore, Sales Manager for Germany, France and Italy, during the signing of the agreement emphasized; ITW Switches very consciously looked for a design-in oriented distributor like Gleichmann Electronics. "In order to take a long-term leading position in the electromechanical market, above all innovative and high-quality products are required. In our opinion, however, at least as important today is the ability to react extremely fast and flexibly to specific customer needs. Without the support of an experienced, technically competent partner like Gleichmann Electronics in Europe, this is difficult to achieve on a broad basis - even for a large global manufacturer. In this respect, Gleichmann Electronics and ITW Switches form an ideal team."
Thomas Klein, Managing Director of Gleichmann Electronics, also views the cooperation with ITW Switches as far more than just a pure sales partnership. "ITW Switches and Gleichmann Electronics have a common business philosophy with the focus on customer satisfaction. The inclusion of the complete product portfolio from ITW Switches in our own sales program offers us the chance, much more than until now, to address the needs of the customers. It has always been our goal not only to offer customers individual products, but customized complete solutions. Revolutionary technologies such as the ITW ActiveTouch(TM) series bring us once more much closer to this goal."
ITW Switches Limited
Founded in 1954, ITW Switches designs and manufactures a broad range of high quality switches for automotive, telecommunication, military and industrial applications. Some of the particular strengths of ITW Switches are customer specific switch designs and modification of popular models to specific customer requirements. More information can be found at: www.itwswitches.com