AHORN Hotels & Resorts rely on RIMS for email guest communication

MP-Network GmbH implemented RIMS at the five AHORN Hotels & Resorts in Germany and enables the improvement of their guest communication via email

Ahorn Confirmation Letter
(PresseBox) ( München, )
Since being recognized on a market that offers a wide choice to potential guests is getting increasingly difficult for hotels, it is becoming more and more essential to them to invest in their customer relations.

For this reason, the five AHORN Hotels & Resorts in Germany put their trust in RIMS, the Reservation Information Management System by MP-Network, to improve their email guest communication.

AHORN Hotels & Resorts do not only enhance the quality of their hotels’ individual guest communication and create an additional revenue stream for the hotels by the up-selling of rooms and other hotel services. Due to the automation of manual processes they also save time and money with RIMS.

Julian Mieske, Marketing Director of AHORN Hotels & Resorts, points out: “For us as a smaller hotel group it is important to differentiate ourselves by offering higher service and better quality than other hotels in our market segment. With RIMS, we are able to fulfill this goal in our guest-related email communication, too.”

AHORN Hotels & Resorts are now sending, in accordance with their corporate identity standards, the following tailor-made RIMS email templates to their guests.
  • Reservation offer
  • Reservation confirmation
  • Reservation cancellation
  • Landing page for room up-sells
  • Automated pre-arrival mailing
After comparing different solutions, the hotel group’s management decided for the implementation of RIMS due to its flexibility, its personalized and dynamic content capabilities and last but not least its seamless integration with their Front Office system and Web Booking engine.

“We are positive about the functionality of RIMS, the smooth implementation and rollout process, as well as the deep understanding of the hotel-specific requirements of the RIMS team”, Mr. Mieske says.

Benjamin Lindner, founder and CEO of MP-Network GmbH, highlights: “This project is a great example that enhanced email guest communication is not a privilege of luxury hotels anymore. The attractive pricing model makes RIMS affordable for all hotel categories and due to the fast Return-on-Investment RIMS pays for itself.” 

About AHORN Hotels & Resorts:

With several years of experience, the hotel group stands, with his mascot YOKI AHORN, for active holidays and vacation with the family for a fair price! Quality, vitality and diversity are firmly established in the philosophy of the AHORN Hotels & Resorts and are lived by the warm staff daily. A wide range of entertainment promises to be a refreshing change from everyday life and meets the needs and expectations of sports fans and families.
After successfully establishing AHORN Hotels & Resorts as family hotels, the hotel group now also offers an alternative vacation within the climatic spa Oberwiesenthal for a holiday without kids. The Best Western AHORN Hotel Oberwiesenthal welcomes guests from the age of 14 onwards.

For further information, please contact: Louisa Lemberg, Project Assistant, llemberg@hotel-rims.com, phone +49 89 800 39 726, MP-Network GmbH, Anemonenweg 5, 85586 Poing, Germany or visit www.hotel-rims.com
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