The market has changed considerably with regard to the purchasing and product diversity of industrial trucks such as forklifts, pallet trucks and order pickers. As the biggest manufacturer independent online market in the world, with an average of more than 60,000 advertised offers, Forklift-International.com brings buyers and sellers/dealers together for efficient initiation of business.
The market for industrial trucks today is characterised by a very wide product range and a variety of offers. This can be seen clearly, for example, in the case of electric counterbalance forklifts: ten years ago, manufacturers had four different trucks of this type in their product ranges. Nowadays, many manufacturers offer more than 40 different versions of electric counterbalance forklifts. Purchasing patterns have also changed. "The alternatives include purchase with or without full service, leasing, short and long term rental, and the purchase of used equipment. The latter has become an interesting alternative, enabling the acquisition of well-maintained equipment at reasonable rates, as a result of their short service lives with the original users. On the other hand, vendors often get a higher price for their used equipment than they otherwise would. In addition, purchases of second-hand equipment contribute to the preservation of limited resources", reports Daniel Fisch, Head of Marketing at Motus Online Service GmbH. Since 1998, this German company has been developing a manufacturer independent online platform for buying/selling industrial trucks or renting/leasing them with Forklift-International.com. During this period, the website has been used actively in 32 countries all over the world by buyers, sellers/dealers and manufacturers alike. "Even users from regions that are economically less developed naturally profit from the worldwide accessibility of these offers", adds Fisch.
Targeted search - quick results
Forklift-International.com offers all types of forklift trucks, from every manufacturer in the world and for every field of application, in addition to attachments and accessories. Rental equipment can also be searched for and is offered on this platform. On average, more than 60,000 offers are available online. "With such an extensive choice, to direct your search in the most effective and easy way, people interested in buying or renting products can enter different criteria like model, make, operating hours, price and the maximum distance from their location", explains Fisch. The results, which include photos, detailed information and contact details of the provider, can be sorted and compared according to age, price and other truck specific parameters. A search for dealers in a particular vicinity is also possible; for example, one can enquire specifically about used, new or rented equipment and keep the transport expenses for the service to a minimum.
Optimum use of sales potential
Every year, Forklift-International.com records more than 1.5 million visitors worldwide and gets over 223 million hits. This offers great potential for dealers and manufacturers to build their customer bases and to shorten the service time of used vehicles, and at a much lower cost compared to conventional advertising methods. "The platform has an efficient contact strategy that enables targeted contact with interested parties when required", says Fisch. Entering equipment into the system, whether for sale or lease, can be done easily and quickly. For example, one can choose to make an offer visible to customers and other traders internationally, or alternatively to restrict it to the domestic market.. "Online publication of e industrial trucks is immediate, and they can be viewed 24/7. A link to the homepage of the supplier is also provided", says the marketing head. You can create a new advert online in just a few simple steps, by using the platform's 'integrated offer function'.
The platform also enables dealers to respond flexibly to customer requests. "It is a deadly sin, economically speaking, for a dealer to have to send away a customer who has a real interest in buying, just because their desired truck is not available in the dealer's own pool. In such cases, the dealer can search on Forklift-International.com and make an offer to the customer. The profit margins attained here are usually higher than in conventional business - and less time and effort are required. "The dealer only needs to provide an invoice", explains Fisch.
Forklift manufacturers can also profit from the platform's global presence and intensive use. "Forklift-International.com is an ideal platform for this group of suppliers. For instance, they can integrate their entire network of dealers here, or organise it country-wise; they can also provide information about new products and make special offers. Even used trucks such as those returned after leasing can be published online", explains Fisch.
You can find additional information on www.Forklift-International.com, or by calling Motus Online Service GmbH, Telephone +49 941 94279427.
The market for industrial trucks today is characterised by a very wide product range and a variety of offers. This can be seen clearly, for example, in the case of electric counterbalance forklifts: ten years ago, manufacturers had four different trucks of this type in their product ranges. Nowadays, many manufacturers offer more than 40 different versions of electric counterbalance forklifts. Purchasing patterns have also changed. "The alternatives include purchase with or without full service, leasing, short and long term rental, and the purchase of used equipment. The latter has become an interesting alternative, enabling the acquisition of well-maintained equipment at reasonable rates, as a result of their short service lives with the original users. On the other hand, vendors often get a higher price for their used equipment than they otherwise would. In addition, purchases of second-hand equipment contribute to the preservation of limited resources", reports Daniel Fisch, Head of Marketing at Motus Online Service GmbH. Since 1998, this German company has been developing a manufacturer independent online platform for buying/selling industrial trucks or renting/leasing them with Forklift-International.com. During this period, the website has been used actively in 32 countries all over the world by buyers, sellers/dealers and manufacturers alike. "Even users from regions that are economically less developed naturally profit from the worldwide accessibility of these offers", adds Fisch.
Targeted search - quick results
Forklift-International.com offers all types of forklift trucks, from every manufacturer in the world and for every field of application, in addition to attachments and accessories. Rental equipment can also be searched for and is offered on this platform. On average, more than 60,000 offers are available online. "With such an extensive choice, to direct your search in the most effective and easy way, people interested in buying or renting products can enter different criteria like model, make, operating hours, price and the maximum distance from their location", explains Fisch. The results, which include photos, detailed information and contact details of the provider, can be sorted and compared according to age, price and other truck specific parameters. A search for dealers in a particular vicinity is also possible; for example, one can enquire specifically about used, new or rented equipment and keep the transport expenses for the service to a minimum.
Optimum use of sales potential
Every year, Forklift-International.com records more than 1.5 million visitors worldwide and gets over 223 million hits. This offers great potential for dealers and manufacturers to build their customer bases and to shorten the service time of used vehicles, and at a much lower cost compared to conventional advertising methods. "The platform has an efficient contact strategy that enables targeted contact with interested parties when required", says Fisch. Entering equipment into the system, whether for sale or lease, can be done easily and quickly. For example, one can choose to make an offer visible to customers and other traders internationally, or alternatively to restrict it to the domestic market.. "Online publication of e industrial trucks is immediate, and they can be viewed 24/7. A link to the homepage of the supplier is also provided", says the marketing head. You can create a new advert online in just a few simple steps, by using the platform's 'integrated offer function'.
The platform also enables dealers to respond flexibly to customer requests. "It is a deadly sin, economically speaking, for a dealer to have to send away a customer who has a real interest in buying, just because their desired truck is not available in the dealer's own pool. In such cases, the dealer can search on Forklift-International.com and make an offer to the customer. The profit margins attained here are usually higher than in conventional business - and less time and effort are required. "The dealer only needs to provide an invoice", explains Fisch.
Forklift manufacturers can also profit from the platform's global presence and intensive use. "Forklift-International.com is an ideal platform for this group of suppliers. For instance, they can integrate their entire network of dealers here, or organise it country-wise; they can also provide information about new products and make special offers. Even used trucks such as those returned after leasing can be published online", explains Fisch.
You can find additional information on www.Forklift-International.com, or by calling Motus Online Service GmbH, Telephone +49 941 94279427.
