Press release BoxID: 650249 (Monster Cable)
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adidas Partners with MONSTER® to Design the adidas Originals Line of High Performance Headphones

Available in Market February 2014

(PresseBox) (Las Vegas, NV, ) Monster®, the world leader in high-performance headphones, is proud to announce a partnership with adidas Originals, the authentic, iconic sportswear label for the street, to design a collection of high-performance headphones with iconic look and feel of adidas Originals. Music has always been an integral part of adidas' heritage from the association of Run DMC, to ongoing association with music celebrities such as Kanye West and A$AP Rocky. This collaboration between Monster and adidas Originals offers a state of the art music experience to adidas customers that reflects the lifestyle and look of adidas Originals.

"We chose to partner with Noel, the Head Monster, because of his innovation and audio expertise to design the best headphones in the world. He has created an exciting visual and audio experience for adidas Originals fans that is exceptional and unique to the marketplace. said, Jochen Denninger, VP Licensing & Marketing Cooperation at adidas.

Noel Lee, the Head Monster, custom designed the ultra-high performance headphones with Pure Monster Sound™ technology aimed at the most serious of music lovers. "We are honored to have been chosen by adidas to create this new line of products. adidas like Monster has a strong heritage in style and technology. In fact, we have many parallels. Both companies were founded entrepreneurially with a singular focus on creativity, innovation and style."

The adidas Originals by Monster® line of headphones will feature over-ear and in-ear. They will be in market end of February 2014.

about adidas originals

Adi Dassler's vision was to provide every athlete with the best footwear for his or her respective discipline to help them get better, faster and stronger. This principle guided Dassler through his career until his death in 1978. With 700 patents and other industrial property rights worldwide, Dassler's works speak for his permanent quest for perfection. His belief and tenacity still lives today in three adidas sub-brands-adidas Sport Performance, adidas Originals and adidas Sport Style.

adidas Originals is the iconic sportswear brand for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives. It is marked by the iconic Trefoil logo that was first used in 1972.

Today, adidas Originals fuses the rich adidas heritage with contemporary culture, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.

Trademarks and brands are the property of their respective owners.

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Monster Cable

For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares®. Above all, Monster does what it does Because The Music Matters.

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