"We chose to partner with Noel, the Head Monster, because of his innovation and audio expertise to design the best headphones in the world. He has created an exciting visual and audio experience for adidas Originals fans that is exceptional and unique to the marketplace. said, Jochen Denninger, VP Licensing & Marketing Cooperation at adidas.
Noel Lee, the Head Monster, custom designed the ultra-high performance headphones with Pure Monster Sound™ technology aimed at the most serious of music lovers. "We are honored to have been chosen by adidas to create this new line of products. adidas like Monster has a strong heritage in style and technology. In fact, we have many parallels. Both companies were founded entrepreneurially with a singular focus on creativity, innovation and style."
The adidas Originals by Monster® line of headphones will feature over-ear and in-ear. They will be in market end of February 2014.
about adidas originals
Adi Dassler's vision was to provide every athlete with the best footwear for his or her respective discipline to help them get better, faster and stronger. This principle guided Dassler through his career until his death in 1978. With 700 patents and other industrial property rights worldwide, Dassler's works speak for his permanent quest for perfection. His belief and tenacity still lives today in three adidas sub-brands-adidas Sport Performance, adidas Originals and adidas Sport Style.
adidas Originals is the iconic sportswear brand for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives. It is marked by the iconic Trefoil logo that was first used in 1972.
Today, adidas Originals fuses the rich adidas heritage with contemporary culture, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.
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