Press release BoxID: 650262 (Monster Cable)
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Monster® Adds New Business Black Color to its iSport® Freedom™ Line

Superior Bluetooth® Enabled On-Ear Workout Solution Now Has Two Distinct Designs

(PresseBox) (Las Vegas, NV, ) Monster®, the world leader in high-performance personal audio, has introduced the iSport® Freedom™ ( #MonsteriSport ) in its latest color, Business Black. This model, part of Monster's award-winning iSport® headphone family, debuted last year with its iconic neon green color. iSport® Freedom™ in Business Black, now gives active individuals the versatility to wear these headphones not only for workouts, but as part of their everyday lifestyle, whether it's inside or outside of the gym. Powered by Pure Monster Sound technology, the iSport® Freedom™ headphones feature advanced Bluetooth wireless (Apt-X + AAC) capability for music and phone call connectivity, and have full-frequency response to help users achieve their workout goals. Water resistant, anti-microbial and sweat-proof, these are durable enough for a wide range of activities. iSport® Freedom™ Business Black and Neon Green are available in March for SRP $269.95.

"Headphones are increasingly a part of today's active lifestyle, offering flexibility for when you are exercising, or taking a call from the office," said Noel Lee, Head Monster. "iSport® Freedom, there is no reason why any consumer on the go should not expect their headphones to not only have wireless capability, combined with the same anti-microbial properties and durability of a sport headphone."

The iSport® Freedom™ features an on-ear fit that is designed for comfort and durability, while avoiding the frequent falling out of in-ear style headphones. Freedom™ also delivers seamless and superb wireless audio, so active users can focus on their workout without ever having to worry about disruption from tangled wires. With anti-microbial soft ear cushions, sweat and water resistant materials, the Freedom™ headphone is ensured to provide bacteria-free comfort, and their lithium polymer rechargeable battery also provides 30+ hours of music playback and calls.

Freedom™ joins Monster's iSport® in-ear models-the line's flagship, Red Dot design award-winning iSport® Victory™ (SRP: $169.95), iSport® Intensity™ (SRP: $119.95), and its entry-level model iSport® Strive™ (SRP: $79.95). iSport® sets the standard for durability and has a host of unique benefits; all models deliver unprecedented levels of audio performance and "pure audio adrenaline" that workout enthusiasts and everyday athletes can maximize for their active lifestyles and tough workouts while enjoying the best music experience possible.

iSport® headphones are ideal for today's athletes, touting quarterback Drew Brees, six-time X Games medalist skier Torin Yater-Wallace and wunderkind skateboard siblings Jett & Jagger Eaton as brand ambassadors.

Designed by Head Monster Noel Lee, Pure Monster Sound™ uses Monster's latest proprietary technologies to offer the full experience of live music, with extreme clarity, tight articulation, and deep pounding bass that motivates you to achieve at your highest level of performance.

All Monster® iSport® headphones feature a variety of innovative advancements that set them apart from the rest. iSport® headphones address one of the most common and nagging issues faced by active headphone wearers - having their in-ear headphones slip out during strenuous use. Monster solved this problem with a unique patented proprietary in-ear clip anchor system, which fits the curve of the inner ear securely. This key innovation provides maximized comfort and an unprecedented no-slip fit that helps ensure the headphones will not fall out no matter the conditions. iSport's durable construction and materials allow users to fully wash them; sports enthusiasts can easily clean them for the next workout.

Monster iSport® Product Descriptions:

Monster® iSport® Freedom™

Even with the popularity of in-ear sports headphones, many active lifestyle and fitness enthusiasts still prefer the traditional 2-channel headphone form factor for comfort and durability, or simply because they may prefer the on-ear fit to an in-ear. The iSport® Freedom™ is the first 2-channel on-ear music headphone built using rugged, anti-microbial and sweat-resistant materials, providing users with the best of both worlds.

Freedom™ delivers seamless and superb wireless audio, so active users can focus on their workout without ever having to worry about tangled wires or any disruption. In addition to pioneering the inclusion of AAC and APTX for an unmatched wireless music performance, Monster meticulously engineered the Freedom™ advanced microphones to deliver the clearest possible phone conversation performance for total versatility in the office or in the gym.

The Freedom™ design is ideal even for intense workouts, and the specially designed antimicrobial soft ear cushions ensure bacteria-free comfort. Their lithium polymer rechargeable battery provides 30+ hours of music playback and calls. Notably, the button layout on the earcups has gone through extensive user interface testing in order to ensure that making calls, as well as play, pause, track and volume controls are all simple and intuitive. The iSport® Freedom™ wireless headphone also includes a 3.5m ControlTalk Universal™ microphone cable for direct hardwired use for smartphones if users with to use their headphone with a direct, non-wireless connection.

Monster® iSport® Victory™

For the most dedicated gym and fitness buffs, the in-ear flagship, red dot design award-winning Victory™ is the follow-up to Monster's acclaimed iSport® Immersion™. With its patent pending airtight OMNITIP™, Victory™ offers ease of fit for any ear shape, while an improved, anti-microbial soft earhook design achieves the most secure fit - perfect for rigorous exercise routines. The result of all the Victory™ innovation is an added level of pulse pounding audio that no other sport headphone can deliver. With its powerful Pure Monster Sound™ and superior noise isolation, Victory™ users can stay focused during intense workouts and extreme outdoor sports.

Monster® iSport® Intensity™

The iSport® Intensity™ is the first Monster® in-ear headphone designed to allow users to hear some ambient noise while sealing in 100% of the music coming from their media device. Ideal for outdoor safety while jogging or biking, as well as for socializing in the gym, Intensity™ is the first in-ear headphone that uses Monster's new patented earpipe design. Because users don't have to worry about having to remove the headphone to hear traffic or chat with workout buddies, Intensity™ adds a whole new level of convenience and versatility, without any sacrifice in audio quality. Additionally, Monster's ultra-durable cable and reinforced "strain relief" keeps the cord secure, even during the most rigorous workouts.

Monster® iSport® Strive™

Monster's most affordable high-performance sport headphone, Strive™ is designed for users who want the sonic impact of an in-ear headphone but without the invasiveness of the traditional in-ear form factor. Like Intensity™, the entry-level iSport® Strive™ features a striking and ergonomic new aesthetic, with a newly designed flexible and super comfortable ear tip. The semi-open design of Strive™ also allows users to hear what is going on around them, while still enjoying superior sound quality. Strive's compact design allows them to be fitted comfortably in the outer portion of the ear, but not inserted in the ear canal itself. Strive™ is every bit as durable, washable and water resistant as the Intensity™ and Victory™. Notably, Monster's innovative Control Talk Universal™ is standard on Strive™, making it compatible for Play/Pause for most media players and smartphones.

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Monster Cable

For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares®. Above all, Monster does what it does Because The Music Matters.

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