Press release BoxID: 476578 (Micronas)
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Micronas partners with Phoenics Electronics Inc to Provide Design-In and Logistics Solutions in North America

(PresseBox) (Freiburg, ) Micronas (SIX Swiss Exchange: MASN), a leading supplier of innovative application-specific IC and sensor system solutions for automotive and industrial electronics and Phoenics Electronics Inc, a stocking distributor of semiconductor and board level solutions have announced that they have signed an agreement for implementation of distribution services.

Phoenics will provide a full array of engineering and logistics support for Micronas customers across North America. With a technically adept engineering staff and a full range of product fulfillment services, Phoenics is well positioned to support demand creation efforts and product fulfillment management. "In today's environment of increasing technical demands and faster time to market requirements, the ability to quickly cover a wide range of customer issues is required", says David Karlinski, Director of Sales for North America. According to David Karlinski: "A partnership with Phoenics extends our customer reach, demand creation efforts, and increases our logistic options for our mutual customers."

Director of Phoenics' Application Engineering Team, Steve Wilson, adds "Phoenics' engineering team is excited to support Micronas' Hall-effect and Gas sensor product lines. Our company is focused on leading edge technology and the facilitation of that technology. Micronas is a technology leader and we look forward to working closely with their customers in helping to bring their products to market."


Micronas (SIX Swiss Exchange: MASN), a semiconductor designer and manufacturer with worldwide operations, is a leading supplier of cutting-edge sensor and IC system solutions for automotive and industrial electronics. Micronas offers a wide range of Hall-effect sensors and embedded microcontrollers for automotive and industrial applications, for instance in drive trains, chassis frames, engine management and in convenience functions.

Micronas serves all major automotive electronics customers worldwide, many of them in continuous partnerships seeking joint success. While the holding company is headquartered in Zurich (Switzerland), operational headquarters are based in Freiburg (Germany). Currently, the Micronas Group employs around 900 people. For more information about Micronas and its products, please visit

About Sensor Solutions by Micronas

Micronas today offers the world's broadest range of Hall-effect switches and sensors. The Company pioneered the market in CMOS Hall-effect sensors and was the first to manufacture in CMOS technology. This technology allows integration of the Hall-effect sensing element with standard electronic devices such as amplifiers, logic circuits, and volatile and non-volatile memories.

Micronas' expertise in Hall sensors combines perfectly with its CMOS and mixed-signal design resources to create accurate, intelligent sensors for a broad range of applications. The ever-increasing demand for highly robust, reliable and energy-efficient applications means that demand for these smart sensors will continue to grow.