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Global Daytime Population
Mr. Roberts-York, Managing Director of Michael Bauer International says: “This new indicator for consumer base is significant for planners in retail, insurances, advertising, marketing and site location planning. It gives a better representation of where people are located during an average day.”
The population within an area is defined by official statistics as the number of residents being registered in that area. This refers to nighttime population, consisting of permanent residents. On the other hand there is the daytime population, consisting of the number of people who are present in an area during the day. It includes, among others, consumers, tourists, workers and residents. Yet there are two different types of populations for any given area.
This is an important difference, especially for organizations that want to find out where people are during the day, rather than where they live. Despite official statistics, many parts of the world have populations that vary wildly from day to night. The daytime population in most areas increase substantially during the day, particularly those that have a workforce coming into the area for work and then commuting elsewhere at the end of the day.
Global Daytime Population indicators allow for monitoring population distribution changes during the week, during the season or any particular event.
Standard data formats: Tab delimited file (TXT), Access database (MDB), Excel (xls)
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