In timelessly elegant black, METTLER TOLEDO is presenting their high-end computerised scales from the UC3-Line at the EuroCIS 2009 (10 to 12 February, Messe Düsseldorf). Elegantly-dark highlights for the sophisticated composition in your shop – a possible title for the UC3 presentation at the EuroCIS 2009.
Black is beautiful! METTLER TOLEDO has impressive proof of that with their high-end computerised scales from the UC3-Line. The experts in the field of scales technology skilfully set the scene with the black model of their top retail scales made of sturdy steel and aluminium, and show how ingeniously such new highlights can be created at the point of sale.
”In the psychology of colours, black stands for autonomy, for quality, for individuality and reliability. Thus for properties which are also embodied by the UC3-Line”, according to Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Central Europe. “Black consciously distances itself – and distinguishes itself from everything that might be merely mediocre. A psychological effect that can also be systematically used in shop design, on order to distinguish yourself from competitors and to create an emotionally charged atmosphere.
Live: interactive cross selling at the cheese counter
However, METTLER TOLEDO does not only want to rely on optical charms at the EuroCIS 2009: the company uses the service scales UC3 HTT-P operating live to demonstrate the potential of high-end computerised scales from the UC3-Line in terms of content management and cross selling. “The visitors to the exhibition experience live, at our mock cheese counter, how the UC3-Line can be used to create additional purchasing impulses at the point of sale”, according to Julia Obstfelder. We show, in a very practical way, how the scales can be pur-posely integrated into additional sales strategies and advertising campaigns with visual merchandising and interactive cross selling. So, a special shopping experience awaits the visitors to the exhibition at the METTLER TOLEDO stand.
Tailor-made content management
Anyone who finds themselves quickly surrendering to impulse buys at the cheese counter should subsequently examine the integrated content management application more closely: what is the nutritional value of the cheese selected by the customer? Which recipe can be recommended to go with it and which wine, which mustard fits best? The content management application gives the service staff interactive support in advising the customer and selling. In this way, the employees can not only competently and confidently answer customer questions, but also actively give advice.
But where does that content come from? “The most efficient approach is a database compiled by the producers of foodstuffs for the whole sector”, according to Julia Obstfelder. The first concerted efforts on this are already being made: some cheese, delicatessen, meat and fish suppliers are already making advance preparations and are making their product data available for interactive use at the point of sale. In the future the content database will grow further. In addition customers can rely on our support: if required, METTLER TOLEDO uses existing product line information to compile an individual database which all computerised scales can access.
Those who are not at home in the cheese sector can find a further live demo island devoted to sales-support with the UC3-Line at meat and fish counters. This is where METTLER TOLEDO is also presenting linerless labelling with UC3 scales.
UC3 GLT-P: the customer-friendly self-service scales!
The METTLER TOLEDO fruit & veg department at the EuroCIS 2009 belongs to the UC3 GLT-P with its extra-large 17-inch touch screen. Really the classic self-service scales, the UC3 GLT-P, with its interactive and easy-to-use touch screen menu navigation, is also suitable for use as control-scales or as an info-terminal for customers. And: with its brilliant TFT display, the scales are, at the same time, the perfect platform for visual merchandising in the pauses between weighing operations. When a customer touches the touch screen or places an article on the scale, the UC3 GLT-P instantly switches to weighing mode.
Black is beautiful! METTLER TOLEDO has impressive proof of that with their high-end computerised scales from the UC3-Line. The experts in the field of scales technology skilfully set the scene with the black model of their top retail scales made of sturdy steel and aluminium, and show how ingeniously such new highlights can be created at the point of sale.
”In the psychology of colours, black stands for autonomy, for quality, for individuality and reliability. Thus for properties which are also embodied by the UC3-Line”, according to Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Central Europe. “Black consciously distances itself – and distinguishes itself from everything that might be merely mediocre. A psychological effect that can also be systematically used in shop design, on order to distinguish yourself from competitors and to create an emotionally charged atmosphere.
Live: interactive cross selling at the cheese counter
However, METTLER TOLEDO does not only want to rely on optical charms at the EuroCIS 2009: the company uses the service scales UC3 HTT-P operating live to demonstrate the potential of high-end computerised scales from the UC3-Line in terms of content management and cross selling. “The visitors to the exhibition experience live, at our mock cheese counter, how the UC3-Line can be used to create additional purchasing impulses at the point of sale”, according to Julia Obstfelder. We show, in a very practical way, how the scales can be pur-posely integrated into additional sales strategies and advertising campaigns with visual merchandising and interactive cross selling. So, a special shopping experience awaits the visitors to the exhibition at the METTLER TOLEDO stand.
Tailor-made content management
Anyone who finds themselves quickly surrendering to impulse buys at the cheese counter should subsequently examine the integrated content management application more closely: what is the nutritional value of the cheese selected by the customer? Which recipe can be recommended to go with it and which wine, which mustard fits best? The content management application gives the service staff interactive support in advising the customer and selling. In this way, the employees can not only competently and confidently answer customer questions, but also actively give advice.
But where does that content come from? “The most efficient approach is a database compiled by the producers of foodstuffs for the whole sector”, according to Julia Obstfelder. The first concerted efforts on this are already being made: some cheese, delicatessen, meat and fish suppliers are already making advance preparations and are making their product data available for interactive use at the point of sale. In the future the content database will grow further. In addition customers can rely on our support: if required, METTLER TOLEDO uses existing product line information to compile an individual database which all computerised scales can access.
Those who are not at home in the cheese sector can find a further live demo island devoted to sales-support with the UC3-Line at meat and fish counters. This is where METTLER TOLEDO is also presenting linerless labelling with UC3 scales.
UC3 GLT-P: the customer-friendly self-service scales!
The METTLER TOLEDO fruit & veg department at the EuroCIS 2009 belongs to the UC3 GLT-P with its extra-large 17-inch touch screen. Really the classic self-service scales, the UC3 GLT-P, with its interactive and easy-to-use touch screen menu navigation, is also suitable for use as control-scales or as an info-terminal for customers. And: with its brilliant TFT display, the scales are, at the same time, the perfect platform for visual merchandising in the pauses between weighing operations. When a customer touches the touch screen or places an article on the scale, the UC3 GLT-P instantly switches to weighing mode.
