Retail chains make use of EXPO REAL for their expansion strategies

München, (PresseBox) - In recent years the retail sector has grown significantly in importance at EXPO REAL. An increasing number of global retail chains are now exhibiting at Europe´s largest commercial property fair – they come to find partners and retail space for their expansion strategies. EXPO REAL 2009 takes place from 5 to 7 October 2009 at the New Munich Trade Fair Centre.

The worldwide recession is hitting the retail sector hard. The only positive consequence for retail chains as property users is that rents for retail property are dropping because of falling demand for space in almost all markets. This is the finding of the latest Global Retail Market View from the property consultancy CB Richard Ellis (CBRE).

This year will therefore be all the more interesting for national and internationally oriented retail chains to take part in EXPO REAL 2009. A quarter of all the exhibitors are cities, regions and business development organisations, promoting their attractive locations at a Europe-wide level. "We are observing that retail chains have learned to appreciate the benefits of EXPO REAL, because here they are integrated in the value-added chain of the property sector and can tap into excellent contact opportunities. I see further growth potential for this sector," said Eugen Egetenmeir, a member of the Management Board of Messe München.

EXPO REAL this year will for the fourth time be earmarking space where retailers can exhibit grouped in one area together. Among those exhibiting here will be key players such as Rossmann und DocMorris. Also taking part, with their own stands, will be a series of retail chains such as REWE, with its diverse spectrum of stores, EDEKA, LIDL and – for the first time – Altnatura and Subway. "For REWE EXPO REAL is an ideal communication platform for expanding existing contacts and building new ones, to support and advance our already very successful expansion of the last few years. All the key partners for this – developers, investors and local authorities – will be here again at EXPO REAL. That is what makes the trade fair a highlight for the entire property sector," said Stephan Koof, Head of Expansion National Range in the REWE GROUP.

The situation in the retail property market will be explored again in depth in the conference programme, in the Retail Dialogue in the SPECIAL REAL ESTATE FORUM in Hall C2. Experts will be discussing themes such as 'Inflation or deflation? How (re)acts the industry?' (Wed. 07.10.2009, 10:00 - 10:50), 'Investor enthusiasm versus sales collapse: How long will investments in retail real estate do well?' (Wed., 07.10.2009, 11:00 - 11:50), and 'The consumer: The unknown alien?' (Wed., 07.10.2009, 12:00 - 12:50).

Further information on EXPO REAL:


EXPO REAL, the 12th International Commercial Property Exposition, is being held at the New Munich Trade Fair Centre from 5 to 7 October 2009. It is a networking exhibition for interdisciplinary and international projects and business. It caters to the full spectrum of the real-estate industry: property consultants and project developers, banks and investors, corporate real-estate managers, cities and economic regions, as well as property services providers. The fair´s extensive programme of conference events, featuring some 500 speakers, gives participants valuable insight into the latest trends and innovations in the real-estate market. EXPO REAL 2008 attracted a total of 1,856 exhibitors and 42,000 participants from 78 countries. The statistics for EXPO REAL are audited by an independent accountant on behalf of the Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen (FKM, Society for Voluntary Control of Fair and Exhibition Statistics).

Messe München GmbH

Messe München International (MMI) is one of the world´s leading trade-fair organisers. It organises around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and South America. With six subsidiaries abroad - in Europe and in Asia - and with 66 foreign representatives serving 89 countries, MMI has a truly global network. Via its six subsidiaries – in Europe and in Asia – and 66 foreign representatives serving 89 countries, MMI has a worldwide business network. Environmental protection and sustainability are key priorities in all MMI´s operations, at home and abroad.

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