Nach Analysen von Jens Grunewald, Managing Director bei Touchworks http://www.touchworks.de in Düsseldorf müsse sich die Werbewirtschaft verstärkt mit dem Thema Mobile Marketing auseinandersetzen: "Wenn wir mit der Zielgruppe 14 bis 29 Jahre kommunizieren, kommen wir ums Mobile Marketing mittlerweile nicht mehr herum", so Grunewald gegenüber dem Branchenblatt Horizont http://www.horizont.net. Für das Calvin-Klein-Parfüm "CK Into You" kreierte seine Agentur eine mobile Kampagne an 15 europäischen Flughäfen. "Auf Plakaten wurden die Reisenden darauf hingewiesen, die Bluetooth-Schnittstelle ihres Handys zu aktivieren. Daraufhin schickte der Parfüm-Krösus einen mobilen Coupon, der sich im Duty-Free-Shop gegen ein Produkt tauschen ließ", berichtet Horizont.
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