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loadbee GmbH Nikolaus-Otto-Straße 13 70771 Leinfelden-Echterdingen, Germany http://company.loadbee.com/
Contact Mr Marc Mombauer +49 711 91401751
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loadbee GmbH

This platform is making it happen: How online retailers are increasing their sales with the help of BSH via the loadbee platform

Case study reveals conversion rate uplift of 25 percent

(PresseBox) (Leinfelden-Echterdingen, )
It's a milestone in e-commerce: Europe's largest manufacturer of household appliances, BSH Hausgeräte GmbH in Munich, has shown in an online A/B test what effect the right product information can have on the sales of their appliances under the brands Bosch and Siemens in the e-shop. Once the product information came directly from BSH itself, the respective products ended up being added to online shopping carts more often: What is called the "conversion rate" demonstrably rose by 25 percent. In cases where the retailer had to maintain the product information without BSH's support, sales were correspondingly poorer.

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