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Press release Box-ID: 1080430

LEONHARD KURZ Stiftung & Co. KG Schwabacher Str. 482 90763 Fürth, Germany http://www.kurz.de
Contact Ms Elke Andersch +49 911 7141295

Red Dot Award 2021: LEONHARD KURZ once again recognized for on-trend design concept

(PresseBox) (Fürth/Germany, )
The LEONHARD KURZ design team led by Annie Kuschel and Julia König has been honored with the coveted Red Dot Award for the second time. The innovative ‘Box next to Box II’ packaging concept captures the current spirit of the times in paper - a successful tradition for KURZ, which once again earned the company the renowned award in the ‘Packaging Design’ category of the international competition. “We are very proud that we were able to impress with the new edition of our packaging collection this year as well and once again prove our strong design expertise,” emphasizes designer Julia König from the KURZ team. “With ‘Box next to Box II,’ we have succeeded in bringing design to life and at the same time providing insights into how new products, colors, decors, and diffractive structures are created from design and research. We are delighted that the jury is now honoring our work in this way.”

Elaborate trend research

‘Box next to Box II’ was presented in October 2020 and is continuing the series of packaging collections for which KURZ is regularly scouting for trends. Together with a trend agency, the team around KURZ designers Annie Kuschel and Julia König obtains a comprehensive overview of current social trends and the current zeitgeist year after year. Based on the extensive research, the most important trend topics are identified and translated into an innovative packaging concept, which is always presented to the public for the first time at the luxury packaging trade fair LUXE PACK Monaco. The result this year is four expressively decorated paper boxes - one box per trend - combined with an elegant folding box with gold embossing. Brand owners, marketing experts, and designers can take a first look at eight newly created colors and three exclusive diffractive designs in silver for hot stamping finishing.

Creative inspiration

“My colleague and I really appreciate that we can work freely and creatively here,” emphasizes Annie Kuschel. “This applies from the initial research through the concept all the way to the final result with which we want to inspire our customers anew every year.” The KURZ trend team’s approach is very laborious and time-consuming, but it is certainly worthwhile - as the Red Dot Award proves once again. Like all award-winning competition entries, KURZ’s packaging collection will also be featured in the International Yearbook Brands & Communication Design 2021/2022.

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LEONHARD KURZ Stiftung & Co. KG

The KURZ Group is a global leader in thin film technology. KURZ develops and manufac-tures decorative and functional layers applied to carrier foil for a wide range of indus-tries, from the packaging and printing industry through to the automotive, electronics, card, and textile sectors. KURZ offers a comprehensive portfolio of products for surface finishing, decoration, labeling, and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. The company is also continuously in-vesting in new technologies and developing innovative solutions for integrating function-ality into surfaces. The KURZ Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Eu-rope, Asia, and the USA. A global network of subsidiaries, representatives and sales of-fices ensures short paths and individual, on-site consulting.

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.