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legodo ag Durlacher Allee 109 76227 Karlsruhe, Germany http://www.legodo.com
Contact Mr Wilfried Heinrich +49 2233 611772
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legodo ag

Customer Communication Management wird häufig noch falsch verstanden

legodo-Studie: Responseorientierte schriftliche Kundenkommunikation über alle Kanäle wird oft als Output Management 2.0 interpretiert / Neuer Typus an Lösung für den Einbezug von Social Media notwendig

(PresseBox) (Karlsruhe, )
Bei den Vertriebs- und Marketingverantwortlichen im deutschsprachigen Raum bestehen häufig noch keine klaren Vorstellungen, was unter Customer Communication Management (CCM) zu verstehen ist. Nach einer Studie der legodo ag unter mehr als 200 Firmen wird von den meisten Befragten darunter vor allem eine Weiterentwicklung des Output Managements verstanden, viele sehen darin aber auch eine Integration aller Kundenkommunikationskanäle oder einen speziellen Lösungsansatz für Social Media. Die Mehrheit beherrscht CCM entsprechend ihrem eigenen Verständnis jedoch noch nicht ausreichend, will sich dem aber in naher Zukunft gezielt widmen.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.