Press release BoxID: 700986 (Laudert GmbH + Co. KG)
  • Laudert GmbH + Co. KG
  • Von-Braun-Straße 8
  • 48691 Vreden
  • Contact person
  • Anne Wesseler
  • +49 (2564) 919-250

Laudert gains hyEx® Partner status to provide its print expertise to hybris Solution Provider partners

Laudert gives hybris Solution Provider Partners access to its expertise in producing customized printed catalogs through the hybris commerce platform

(PresseBox) (Vreden, ) Laudert, a leading European and international media and IT service provider, has announced that it has become a hyEx® Partner of hybris, an SAP company and the world's fastest-growing commerce platform provider. Becoming a hybris Extended Workbench Partner (hyEx®) means that Laudert's IT and media production expertise in dynamic publishing is now available to hybris' ecosystem of implementation partners whose customers need to generate printed media automatically, and directly, from the hybris commerce platform.

Based on web-to-print, catalog generation and variable digital print on-demand solutions, dynamic publishing is central to the automated production of print media from existing data sources such as a content repository. As specialists in this field, Laudert are experts in the seamless extension of hybris print modules with an interface to priint:comet, a leading solution for database publishing and Web2Print.

The appointment of Laudert as an Extended Workbench Partner means that all hybris partners - and their customers - will be able to benefit from its highly effective dynamic publishing expertise, which includes the end-to-end automation of complex document production, complete with content localizations for multiple territories along with the automatic creation of language variants. The hybris print integration through the comet interface will also enable organizations to significantly increase the volume and quality of publications produced by reducing error-related delays.

"We are delighted to be joining the hybris affiliate partner program," says Jörg Rewer, Managing Director, Laudert." As an award-winning media services and product communication provider, collaboration is at the heart of everything we do. Print publishing projects have become a high priority for organizations looking to leverage the structured product data held in their PIM systems alongside content used in other channels. We look forward to working alongside other hybris partners to resolve the production and publication challenges their customers are facing."

Awarded the highest level of certification by WERK II as an Enterprise Solution Partner, the 60-strong Laudert Media-IT team has comprehensive national and international project experience in priint:suite implementations for a range of manufacturers and multi-channel retailers, including; Grundfos, Jack Wolfskin, Toys"R"Us and Woolworth, as well as service companies, such as the German Society for Quality.

"We are very happy to have a company like Laudert as an accredited hybris Extended Workbench partner," said Patrick Finn, Global Vice President of Strategic Alliances at hybris. "With its knowledge of print and content publishing, Laudert will be a real asset for our partners to leverage to help their customers create catalogs and other information media for our customers using the hybris Commerce solution. With its European and international reach this expertise can be used globally by our partner network."

About hybris software

hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit

Laudert GmbH + Co. KG

Laudert GmbH & Co. KG is a leading European media and IT service provider for trade and (brand) industry with headquarters in Vreden (Westphalia) and other sites in Hamburg, Stuttgart, Bangkok and Ho-Chi-Minh City. As multi-channel media experts, Laudert's areas of specialisation extend from complex workflow analysis for the production of print and online media, through to digital photography and prepress services to digital and large format printing, and includes the design and implementation of complex IT systems solutions. Customers include bonprix, BayWa, Schwab, Karstadt, Jack Wolfskin, Versandhaus Walz, Claas, Charles Vögele, Grundfos, Christ Juweliere, Ernsting's family, Wehkamp, Villeroy & Boch.