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KuppingerCole Analysts AG Wilhelmstr. 20-22 65185 Wiesbaden, Germany http://www.kuppingercole.com
Contact Ms Anne-Marie Schnurr +49 211 23707733
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KuppingerCole Analysts AG

The Power of Utility in the Future of Marketing

(PresseBox) (Wiesbaden, )
In the future, marketing will be driven neither by demographics, on- or off-line behavioral identifiers or psychographics, but by understanding and fulfilling the individual utility expectations of the consumer.

Mitch Joel captures this view of future marketing by concluding, “If the past decade was about developing content and engagement strategies in social channels (in order to provide value, humanize the brand, be present in search engines and more), the next decade will be about the brands that can actually create a level of utility for the consumer.”

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.