Kiekert showcases Global-Low-Cost-Latch to participate in the growing Asian and South American markets

(PresseBox) ( Heiligenhaus, )
Kiekert AG focuses on the growth in the emerging markets with the introduction of the newly developed latch concept. The Beta Latch platform will be the worldwide standard for latches in the low-cost segment.

The Beta Latch model range meets all safety requirements needed in a modern door latch. The materials and design are customized to accommodate the special requirements of the Asian and South American markets. Unlike the latch modular systems for higher-class segments, the Beta Latch modular system will not offer all comfort functions. As this saves money, this product is bound to be a favourite for vehicles in the target markets.

In the Beta Latch model range, Kiekert combines its unrivalled competence in latch development with its experience drawn from the emerging Asian markets. Applying Kiekert's global strategy, the development of the Beta Latch was led by the Chinese engineering team.

The Beta Latch has four main features:

- Price: Minus 30 percent compared to the conventional latch in the volume segment
- Size: Just slightly bigger than a Smartphone
- Weight: At 300 gramms 30 percent lighter than existing latches in this segment
- Modular System: Flexible design which meets the individual requirements of any customer

Kiekert will present the new latch platform at the Auto Shanghai next week. Kiekert is proud to announce it has already acquired its first order for the new modular latch system. A Chinese carmaker will use the Beta Latch in its cars from 2012.
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