Staging quality - sewing threads from A&E Gütermann

KECK for Gütermann at Texprocess 2019
(PresseBox) ( Weil der Stadt, )
Today, textiles are a high-tech product - and the threads that hold everything together have to meet more demands than ever before. The sewing threads from A&E Gütermann contain the know-how that has been steadily growing for over 150 years.

At Texprocess 2019, the focus of the trade fair presentation was on staging this premium quality for the target group from industry and automotive.Based on the new advertising campaign, the visually appealing motifs were highlighted on the plain white background with a black edge and backlighting. In combination with the aesthetic product presentation and the backlit logo, communication was clear: Welcome to the world market leader for premium sewing threads.

With the "Sustainability at Texprocess" programme, the leading international trade fair for the clothing and textile industry focused for the first time on the sustainability approaches of its exhibitors. After a positive assessment of its sustainability measures, A&E Gütermann was also part of this trade fair programme. The innovative company has been making an active contribution to the continuous improvement of its ecological footprint for years.

In addition to the Mara rPET special thread made from recycled PET granulate and the threads made from Lyocell, a cellulose fibre that simply rots, the presentation of the conductive thread was particularly well received by the visitors.
The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material.
The use of information published here for personal information and editorial processing is generally free of charge. Please clarify any copyright issues with the stated publisher before further use. In the event of publication, please send a specimen copy to service@pressebox.de.