This Dentaurum slogan appealed to both forward-thinkers and branding experts at KECK. Conversely, the Dentaurum team still had a vivid memory of KECK’s trade fair stand at EuroShop 2017. The initial collaboration between the two companies for the AEEDC 2018 in Dubai therefore progressed both enthusiastically and amicably.
The Dentaurum Group develops, produces and markets dental products and services worldwide. The Dentaurum Group, an owner-managed family business based in Ispringen near Pforzheim (south-west Germany), has been working in the dental sector for over 130 years. Right from the beginning, the company has demanded the highest possible standards in terms of product quality – from initial development to the final packaged product.
Although there was only a small area with which to work, these strengths had to be properly showcased for the AEEDC in Dubai, the largest dental event in the MENASA region (Middle East, North Africa and South Asia). This was completed using eye-catching designs that conveyed technical quality, design standards and branding in equal measure.
The idea was convincing right from the start, thanks to the distinct design and certain technical details such as the roof frame with high-quality lighting or the space-saving built-in wardrobe used as a rear wall instead of an extra cabin. Less space often just demands more ideas.
The Dentaurum Group develops, produces and markets dental products and services worldwide. The Dentaurum Group, an owner-managed family business based in Ispringen near Pforzheim (south-west Germany), has been working in the dental sector for over 130 years. Right from the beginning, the company has demanded the highest possible standards in terms of product quality – from initial development to the final packaged product.
Although there was only a small area with which to work, these strengths had to be properly showcased for the AEEDC in Dubai, the largest dental event in the MENASA region (Middle East, North Africa and South Asia). This was completed using eye-catching designs that conveyed technical quality, design standards and branding in equal measure.
The idea was convincing right from the start, thanks to the distinct design and certain technical details such as the roof frame with high-quality lighting or the space-saving built-in wardrobe used as a rear wall instead of an extra cabin. Less space often just demands more ideas.
