For the market leader Handtmann, the Anuga FoodTec 2018 had a clear central focus: the trade fair visitors and the future market opportunities of the food industry. Where is the trend headed and how should companies position themselves in the future?
From the perspective of Handtmann, nutrition today covers many elements, including individuality, lifestyle, self-optimisation, enjoyment and much more. In this playground for new food products, the company sees a chance for food producers and customers to tap into new potential markets.
Creative, trendy food or established classics?
The message communicated from the spacious, back-lit fabric graphics makes it clear that anyone who values a premium but also fruitful implementation of his/her food products will find a willing partner in Handtmann.
The displayed machines, which featured the most modern food technology and techniques, stood testament to this. They framed the innovative core messages and the inviting communication zone of the trade fair booth. The highlight for the visitors was the operational show kitchen, which served new food trends to taste as well as classics to enjoy.
After an increase in the overall area of the trade fair as well as the double-digit growth in exhibiting companies (+13 %) was clear in advance of the event, Anuga FoodTec 2018 was also able to achieve a significant visitor increase of almost 11%.
Handtmann succeeded in taking advantage of these positive conditions. With KECK’s emotive trade fair concept, over 20% more leads could be generated in comparison to Anuga FoodTec 2015.
Congratulations.
From the perspective of Handtmann, nutrition today covers many elements, including individuality, lifestyle, self-optimisation, enjoyment and much more. In this playground for new food products, the company sees a chance for food producers and customers to tap into new potential markets.
Creative, trendy food or established classics?
The message communicated from the spacious, back-lit fabric graphics makes it clear that anyone who values a premium but also fruitful implementation of his/her food products will find a willing partner in Handtmann.
The displayed machines, which featured the most modern food technology and techniques, stood testament to this. They framed the innovative core messages and the inviting communication zone of the trade fair booth. The highlight for the visitors was the operational show kitchen, which served new food trends to taste as well as classics to enjoy.
After an increase in the overall area of the trade fair as well as the double-digit growth in exhibiting companies (+13 %) was clear in advance of the event, Anuga FoodTec 2018 was also able to achieve a significant visitor increase of almost 11%.
Handtmann succeeded in taking advantage of these positive conditions. With KECK’s emotive trade fair concept, over 20% more leads could be generated in comparison to Anuga FoodTec 2015.
Congratulations.
