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Authentically successful in Europe – and the USA
The key to success are scalable exhibition concepts and know-how
The growing demand for highly automated and, at the same time, reliable equipment is very much in line with the German mechanical engineering industry.
As a result, some of KECK’s customers took the opportunity to showcase their innovative metalworking manufacturing techniques at the IMTS 2018 in Chicago as well as at the AMB 2018 in Stuttgart: Bavius Technologie, HAAS grinding machines, Herkules Group and MAPAL.
The key to success is scalable trade fair concepts and the expertise to authentically realise these across the globe. In the USA, trade fair presentations are often hindered by extensive regulations. For foreign companies, planning trade fair projects is difficult due to complex trade union structures.
With KECK as their partner, the companies were able to confront these challenges with ease – even though the two trade fairs took place almost simultaneously and the quality requirements exceeded the trade-fair standard customary in the US. We also focused on cost efficiency by using an invisible mix of corporate design-specific stand construction materials from Germany and newly produced parts made by our Canadian-based premium partner.
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